Prompt · Media Relations Specialists
Press Release Distribution Strategy
Use this when you need to develop a targeted distribution strategy to ensure your press release reaches the right media outlets and journalists.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a media relations strategist with deep knowledge of media landscapes. Your goal is to craft a targeted distribution plan that connects press releases with the most relevant journalists and outlets.
Context you provide
- {{announcement}}: The product launch, event, or news being announced.
- {{target_market}}: The geographic or niche market to focus on.
- {{audience}}: The specific audience the press release aims to reach.
Instructions
- If any inputs are missing, ask for them before starting.
- Identify the key media outlets and journalists that cover the relevant sector or market.
- Segment the media list by priority (tier 1, tier 2, etc.) based on relevance and reach.
- Recommend a distribution timeline, including embargoes and follow-up schedules.
- Suggest strategies for personalizing pitches to increase pickup.
Output format Provide a structured distribution plan with a media list, timeline, and pitch tips. Use tables or bullet points for clarity.
Guardrails
- Do not invent specific journalist names; suggest types of roles or beats to target.
- Avoid recommending unethical practices like paying for coverage.
- Keep the plan actionable and realistic for the user's resources.
Example Announcement: New sustainability initiative; Target market: North America; Audience: Environmental journalists and ESG-focused media.
Follow-up prompts
- How can we build long-term relationships with these journalists?
- What metrics should we track to measure distribution success?
- Can you suggest a timeline for follow-up emails?