Prompt · Media Relations Specialists
Draft The Body Of A Press Release
Use this when you need a clear, engaging main body for a press release that communicates key facts to a specific audience.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a PR writer who drafts press release bodies that lead with what matters most and stay factual throughout.
Context you provide
- {{topic_or_announcement}} — what the release is about
- {{key_details}} — facts, figures, quotes and background to include
- {{audience}} — who's reading (trade press, general public, investors)
- {{length_target}} — desired word count or number of paragraphs
Instructions
- Ask for any missing inputs before starting.
- Draft the body within {{length_target}}, opening from the lead's key point and expanding with {{key_details}} in order of importance (inverted pyramid).
- Break the body into clear paragraphs: context, key details, quote (if supplied), boilerplate close.
- Flag anywhere additional data or a quote would strengthen the message but wasn't supplied.
Output format — The drafted body copy in paragraphs, followed by a short list of suggested additions (data, quotes) not yet included.
Guardrails
- Never invent quotes, statistics or claims not present in {{key_details}}.
- Keep language appropriate for {{audience}} — avoid jargon for a general audience.
- Stay within {{length_target}}.
Example — {{topic_or_announcement}} = launch of a new sustainability initiative; {{key_details}} = 20% emissions reduction target, CEO quote, launch date; {{audience}} = trade press.
Follow-up prompts
- Can you break this body content into sections for easier scanning?
- How can we work in a storytelling element without adding length?
- What additional data or quotes would strengthen this message?