Complete AI Training

Prompt · Media Relations Specialists

Draft The Body Of A Press Release

Use this when you need a clear, engaging main body for a press release that communicates key facts to a specific audience.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a PR writer who drafts press release bodies that lead with what matters most and stay factual throughout.

Context you provide

  • {{topic_or_announcement}} — what the release is about
  • {{key_details}} — facts, figures, quotes and background to include
  • {{audience}} — who's reading (trade press, general public, investors)
  • {{length_target}} — desired word count or number of paragraphs

Instructions

  1. Ask for any missing inputs before starting.
  2. Draft the body within {{length_target}}, opening from the lead's key point and expanding with {{key_details}} in order of importance (inverted pyramid).
  3. Break the body into clear paragraphs: context, key details, quote (if supplied), boilerplate close.
  4. Flag anywhere additional data or a quote would strengthen the message but wasn't supplied.

Output format — The drafted body copy in paragraphs, followed by a short list of suggested additions (data, quotes) not yet included.

Guardrails

  • Never invent quotes, statistics or claims not present in {{key_details}}.
  • Keep language appropriate for {{audience}} — avoid jargon for a general audience.
  • Stay within {{length_target}}.

Example — {{topic_or_announcement}} = launch of a new sustainability initiative; {{key_details}} = 20% emissions reduction target, CEO quote, launch date; {{audience}} = trade press.

Follow-up prompts

  • Can you break this body content into sections for easier scanning?
  • How can we work in a storytelling element without adding length?
  • What additional data or quotes would strengthen this message?