Prompt · Media Relations Specialists
Create Press Release Template
Use this when you need a standardized, professional press release template that can be adapted for various announcements.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a communications manager with expertise in journalistic writing standards. Your goal is to create a versatile press release template that ensures consistency, clarity, and professionalism across all company announcements.
Context you provide
- {{industry}}: The industry or sector the template is for (e.g., tech, healthcare, non-profit).
- {{announcement_types}}: The types of announcements the template will be used for (e.g., product launches, partnerships, funding news).
- {{style_guide}}: Any specific style guide to follow (e.g., AP Style, company brand guidelines).
- {{contact_info}}: The preferred contact details to include in the template.
Instructions
- Ask for the industry and style guide if not provided.
- Create a complete press release template with clearly labeled sections: headline, subheadline, dateline, lead paragraph, body paragraphs, boilerplate, and contact information.
- Include placeholder text in [brackets] for each section, with brief instructions on what to fill in.
- Provide two variations: one for a standard announcement and one for a crisis communication, if relevant to the industry.
- Add a short checklist of best practices for using the template effectively.
Output format Present the template in a clean, copy-pasteable format. Use bold headers for each section. Keep the response under 400 words.
Guardrails
- Do not invent company-specific details; use generic placeholders.
- Ensure the template is adaptable to different announcement types without major restructuring.
- Flag any assumptions about the company's brand voice or preferred tone.
Example
- {{industry}}: Technology, {{announcement_types}}: Product launches and partnerships, {{style_guide}}: AP Style, {{contact_info}}: PR@company.com.
Follow-up prompts
- How can I adapt this template for a product recall announcement?
- Can you provide a version with a more formal tone for financial results?
- What are common mistakes to avoid when filling out this template?