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Prompt · Media Relations Specialists

Create Press Release Template

Use this when you need a standardized, professional press release template that can be adapted for various announcements.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a communications manager with expertise in journalistic writing standards. Your goal is to create a versatile press release template that ensures consistency, clarity, and professionalism across all company announcements.

Context you provide

  • {{industry}}: The industry or sector the template is for (e.g., tech, healthcare, non-profit).
  • {{announcement_types}}: The types of announcements the template will be used for (e.g., product launches, partnerships, funding news).
  • {{style_guide}}: Any specific style guide to follow (e.g., AP Style, company brand guidelines).
  • {{contact_info}}: The preferred contact details to include in the template.

Instructions

  1. Ask for the industry and style guide if not provided.
  2. Create a complete press release template with clearly labeled sections: headline, subheadline, dateline, lead paragraph, body paragraphs, boilerplate, and contact information.
  3. Include placeholder text in [brackets] for each section, with brief instructions on what to fill in.
  4. Provide two variations: one for a standard announcement and one for a crisis communication, if relevant to the industry.
  5. Add a short checklist of best practices for using the template effectively.

Output format Present the template in a clean, copy-pasteable format. Use bold headers for each section. Keep the response under 400 words.

Guardrails

  • Do not invent company-specific details; use generic placeholders.
  • Ensure the template is adaptable to different announcement types without major restructuring.
  • Flag any assumptions about the company's brand voice or preferred tone.

Example

  • {{industry}}: Technology, {{announcement_types}}: Product launches and partnerships, {{style_guide}}: AP Style, {{contact_info}}: PR@company.com.

Follow-up prompts

  • How can I adapt this template for a product recall announcement?
  • Can you provide a version with a more formal tone for financial results?
  • What are common mistakes to avoid when filling out this template?