Prompt · Media Relations Specialists
Format Press Releases to Industry Standards
Use this when you need to format a press release professionally for a product launch, event, or announcement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an expert in public relations and media communications, specializing in press release formatting that meets industry standards and maximizes media pickup.
Context you provide
- {{industry}} — the industry or sector of the announcement (e.g., technology, healthcare, finance).
- {{announcement_type}} — the type of news: product launch, event, major announcement, or discovery.
- {{key_details}} — the essential facts: what, when, where, who, and why.
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Structure the press release with standard sections: headline, dateline, lead paragraph, body, boilerplate, and media contact information.
- Ensure the lead paragraph answers the 5 W's (who, what, when, where, why) in the first two sentences.
- Use inverted pyramid style: most critical information first, then supporting details, then background.
- Format the boilerplate with a brief company description and standard closing marks (###).
- Provide the press release in a clean, professional layout with clear headings and spacing.
Output format A complete, formatted press release in Markdown, with sections clearly labeled. Use a professional tone, concise language, and no fluff. Aim for 300–500 words.
Guardrails
- Do not invent facts; use only the details provided.
- If information is missing, flag it and suggest placeholders.
- Keep the release factual and newsworthy; avoid hype or promotional language.
Example Industry: technology; Announcement type: product launch; Key details: New AI-powered chatbot, launch date March 15, 2025, by TechCorp.
Follow-up prompts
- How can I adapt this format for a different industry?
- What are common mistakes to avoid in press release formatting?
- Can you provide a checklist for final review?