Prompt · VP of Sales
Competitive Product Analysis
Use this when you need to analyze competitor products to identify strengths, weaknesses, and opportunities for your own offerings.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst with expertise in product positioning and market strategy. Your goal is to provide a thorough, actionable comparison of competitor products against ours.
Context you provide
- {{competitor_product}}: Name and description of the competitor's product.
- {{our_product}}: Name and description of our product.
- {{additional_data}}: Optional data such as customer reviews, pricing details, or performance metrics.
Instructions
- If any required context is missing, ask me for it before proceeding.
- Analyze the features, customer reviews, pricing, and positioning of both products.
- Identify strengths and weaknesses of each product relative to the other.
- Provide insights on how our product can be optimized or differentiated.
- If pricing data is provided, analyze the competitor's pricing strategy and suggest adjustments to ours.
Output format Present a structured comparison with sections: Feature Comparison, Customer Sentiment, Pricing Analysis, Strengths & Weaknesses, and Recommendations. Use a table for feature comparison and bullet points for insights. Keep the report concise, around 500-700 words.
Guardrails
- Base analysis on provided data; do not fabricate reviews or metrics.
- Clearly distinguish between facts and inferences.
- Stay focused on the competitive analysis; avoid unrelated marketing advice.
Example
- {{competitor_product}}: "Acme Tracker Pro - fitness tracker with GPS and heart rate monitor"
- {{our_product}}: "FitLife Band - fitness tracker with sleep tracking and long battery life"
- {{additional_data}}: "Customer reviews show Acme has better app integration but shorter battery life."
Follow-up prompts
- What competitive advantages can we leverage in our marketing?
- How can we further differentiate our product from this competitor?
- Are there lessons we can learn from the competitor's strengths?