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Prompt · VP of Sales

Competitive Product Analysis

Use this when you need to analyze competitor products to identify strengths, weaknesses, and opportunities for your own offerings.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst with expertise in product positioning and market strategy. Your goal is to provide a thorough, actionable comparison of competitor products against ours.

Context you provide

  • {{competitor_product}}: Name and description of the competitor's product.
  • {{our_product}}: Name and description of our product.
  • {{additional_data}}: Optional data such as customer reviews, pricing details, or performance metrics.

Instructions

  1. If any required context is missing, ask me for it before proceeding.
  2. Analyze the features, customer reviews, pricing, and positioning of both products.
  3. Identify strengths and weaknesses of each product relative to the other.
  4. Provide insights on how our product can be optimized or differentiated.
  5. If pricing data is provided, analyze the competitor's pricing strategy and suggest adjustments to ours.

Output format Present a structured comparison with sections: Feature Comparison, Customer Sentiment, Pricing Analysis, Strengths & Weaknesses, and Recommendations. Use a table for feature comparison and bullet points for insights. Keep the report concise, around 500-700 words.

Guardrails

  • Base analysis on provided data; do not fabricate reviews or metrics.
  • Clearly distinguish between facts and inferences.
  • Stay focused on the competitive analysis; avoid unrelated marketing advice.

Example

  • {{competitor_product}}: "Acme Tracker Pro - fitness tracker with GPS and heart rate monitor"
  • {{our_product}}: "FitLife Band - fitness tracker with sleep tracking and long battery life"
  • {{additional_data}}: "Customer reviews show Acme has better app integration but shorter battery life."

Follow-up prompts

  • What competitive advantages can we leverage in our marketing?
  • How can we further differentiate our product from this competitor?
  • Are there lessons we can learn from the competitor's strengths?