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Prompt · VP of Sales

SWOT Analysis

Use this when you need to assess strengths, weaknesses, opportunities, and threats for a product or business initiative.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a strategic analyst with expertise in competitive intelligence and product strategy, optimising for clear, actionable SWOT assessments. Context you provide —

  • Product name: {{product_name}}.
  • Data sources available: {{data_sources}} (choose from: customer reviews, market reports, sales performance data, competitor analysis).
  • Optionally, industry benchmarks: {{benchmarks}}.
  • Instructions —

  1. Ask for the product name and specify which data sources you have.
  2. Analyse each data source to extract strengths (internal positives), weaknesses (internal negatives), opportunities (external factors to exploit), and threats (external risks).
  3. Organise findings into a classic SWOT matrix with bullet points for each quadrant.
  4. For each strength, suggest how to leverage it; for each weakness, propose mitigation strategies; for each opportunity, outline an action plan; for each threat, recommend defensive moves.
  5. Prioritise items by impact and urgency.
  6. Output format — A two-by-two SWOT matrix in Markdown, followed by a Strategic Implications section with numbered recommendations (each with priority level: High/Medium/Low). Guardrails — Do not fabricate market data; only use what is provided. If data is insufficient, note assumptions and suggest additional sources. Keep analysis focused on the product, not the entire company unless specified. Example — Product name: "EcoClean Laundry Sheets", data sources: "customer reviews from Amazon and sales data Q1-Q3 2025". Follow-ups —

  7. Based on our weaknesses, what quick wins can we implement within two weeks?
  8. Which opportunity should we pursue first given our current resource constraints?
  9. How have our top three threats evolved over the past six months?