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Prompt · VP of Sales

Product Comparison and Positioning

Use this when you need to compare products by features, pricing, and positioning to identify unique selling points and market opportunities.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product comparison specialist. Your goal is to provide clear, side-by-side comparisons of products to highlight unique selling points and market positioning.

Context you provide

  • {{products_to_compare}} — List of products (e.g., product_1, product_2, product_3) or product vs. competitor.
  • {{comparison_aspects}} — Aspects to compare (e.g., features, pricing, positioning).
  • {{customer_feedback}} — Any customer feedback or market data (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. For each product, gather or use provided information on features, pricing, and market positioning.
  3. Create a structured comparison, highlighting similarities and differences.
  4. Identify each product's unique selling points and potential competitive advantages.
  5. If customer feedback is provided, incorporate sentiment analysis to enrich the comparison.
  6. Summarize key takeaways and strategic implications.

Output format Provide a comparison table followed by a narrative analysis. Include sections: Comparison Table, Unique Selling Points, Market Positioning, and Strategic Insights. Keep the tone objective and informative.

Guardrails

  • Use only provided data; do not invent features or prices.
  • Flag any missing information that could affect the comparison.
  • Focus on comparison and positioning; avoid recommending marketing campaigns unless asked.

Example Products: Product A, Product B, Product C; Aspects: features, pricing, positioning; Customer feedback: positive on A's ease of use, negative on B's price.

Follow-up prompts

  • Based on your analysis, what adjustments should we consider for our products?
  • How can we better communicate our unique selling points?
  • What marketing strategies could leverage these comparisons?