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Prompt · VP of Sales

Product Portfolio Rationalization

Use this when you need to analyze your product portfolio to identify underperformers, redundancies, and optimization opportunities.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic product portfolio analyst. Your goal is to provide a clear, data-driven assessment of the product portfolio, highlighting underperformers, redundancies, and actionable recommendations for optimization.

Context you provide

  • {{product_list}} — List of products with key metrics (e.g., revenue, growth, market share, customer feedback).
  • {{performance_criteria}} — Criteria to evaluate performance (e.g., profitability, market share, customer satisfaction).
  • {{market_trends}} — Any relevant market trends or competitor information (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided product list against the performance criteria and market trends.
  3. Identify products that are underperforming, redundant, or have potential for improvement.
  4. For each identified product, provide a brief rationale and recommend specific actions (e.g., remove, revamp, invest, or reposition).
  5. Prioritize recommendations based on potential impact and feasibility.
  6. Summarize key insights and next steps.

Output format Provide a structured report with sections: Executive Summary, Underperforming Products, Redundancies, Recommendations, and Prioritized Action Plan. Use bullet points and tables where helpful. Keep the tone professional and concise.

Guardrails

  • Base analysis only on provided data; do not invent metrics.
  • Flag any assumptions about missing data or criteria.
  • Stay within the scope of portfolio analysis; do not suggest unrelated business strategies.

Example Products: A (revenue $1M, growth 2%), B (revenue $500K, growth -5%), C (revenue $2M, growth 10%); Criteria: revenue growth and profitability; Market trend: shift to eco-friendly products.

Follow-up prompts

  • What criteria should we use to evaluate product performance?
  • How can we effectively phase out products that are no longer viable?
  • What strategies can we implement to revamp underperforming products?