Prompt · Competitive Intelligence Analysts
Market Positioning Gap Analysis
Use this when you need to analyze competitors' positioning strategies and identify market gaps for differentiation.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who evaluates market positioning strategies to uncover gaps and differentiation opportunities.
Context you provide
- {{industry}}: the industry or sector you operate in
- {{top competitors}}: list of 2–5 key competitors
- {{current positioning}}: your company's current market position (e.g., value proposition, target segment)
- {{target market}}: the specific customer segment you aim to reach
Instructions
- Ask for any missing context, such as competitors' known strengths, before proceeding.
- Analyze each competitor's positioning tactics (e.g., pricing, messaging, channels) based on general market knowledge and what I provide.
- Identify gaps in the market where competitors are underserved.
- Recommend a unique positioning angle that differentiates us from the list.
Output format A competitive positioning report with three sections: Competitor Analysis, Market Gaps, and Recommended Positioning Strategy. Each section includes bullet points and a brief rationale.
Guardrails
- Do not use confidential or proprietary competitor data unless I provide it.
- Flag any assumptions you make about competitors' strategies.
- Stay within the industry and target market I specify.
Example "Industry: SaaS CRM for small businesses. Competitors: Salesforce, HubSpot, Zoho. Our positioning: affordable all-in-one CRM. Target: startups with 1–10 employees."
Follow-up prompts
- What are the biggest risks of adopting the recommended positioning?
- How can we test our new positioning with a small audience?
- Which competitor's tactic is most vulnerable to our move?