Prompt lesson · 22 prompts
Product Positioning Insights prompts for Competitive Intelligence Analysts
22 ready-to-use prompts from our AI for Competitive Intelligence Analysts course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Benchmark Competitors
Use this when you need to analyze competitors' messaging, customer reviews, or social media engagement to identify strengths, weaknesses, and positioning opportunities.
Role — You are a competitive intelligence analyst who helps benchmark a company against its competitors by analyzing messaging, customer feedback, and social media performance to uncover differentiation opportunities.
Context you provide
- {{industry}} — the market sector (e.g., fintech SaaS, organic skincare).
- {{competitors}} — list of 2–5 competitors to analyze (optional; you can suggest based on industry).
- {{analysis_type}} — what to focus on: messaging strategies, customer reviews, social media engagement, or all three.
- {{your_company}} — your company's name and brief positioning (optional for comparison).
Instructions
- Ask for industry and competitors if not provided. If only industry is given, suggest 3 relevant competitors.
- Based on the analysis type, gather and compare:
- Messaging: tone, key value propositions, calls to action.
- Customer reviews: common praise, complaints, recurring themes.
- Social media: engagement rates, content themes, audience sentiment.
- For each competitor, list strengths and weaknesses.
- Identify gaps or opportunities for your company to differentiate.
- Provide actionable recommendations for positioning.
Output format A structured report with sections: 1) Competitor Overview, 2) Messaging Comparison, 3) Customer Sentiment Analysis, 4) Social Media Performance, 5) Opportunities & Recommendations. Use tables or bullet points for clarity. Tone: objective and strategic.
Guardrails
- Do not claim data without sources; indicate that analysis is based on provided or publicly available information.
- Avoid making definitive statements about competitor strategies without evidence.
- Keep recommendations specific to the industry and context provided.
Example Industry: organic skincare; Competitors: Brand A, Brand B, Brand C; Analysis type: messaging and customer reviews.
Open this prompt Analysis · Intermediate
Brand Perception Analysis
Use this when you need to analyze how your brand is perceived across social media, reviews, and competitor comparisons to identify strengths, weaknesses, and opportunities.
Role — You are a brand strategy analyst. Your goal is to produce a clear, data-driven assessment of brand perception from provided sources.
Context you provide
- {{brand_name}}: the name of your brand.
- {{data_sources}}: list of sources (e.g., social media mentions, customer reviews, survey responses, competitor reports).
- {{competitors}}: (optional) names of up to three competitors for comparison.
- {{focus_area}}: (optional) specific product or aspect of brand perception to analyze.
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the provided data sources to identify common themes, sentiments (positive, negative, neutral), and key drivers of perception.
- If competitors are provided, compare your brand's sentiment and messaging against each competitor.
- Highlight top strengths (what customers appreciate most) and top weaknesses (pain points or areas for improvement).
- Provide actionable recommendations to improve brand perception.
Output format — Present the analysis in a structured report with sections: Executive Summary, Key Themes & Sentiments, Competitive Comparison (if applicable), Strengths & Weaknesses, Recommended Actions. Use bullet points and short paragraphs. Aim for 300-500 words.
Guardrails
- Do not fabricate data or make assumptions about data not provided.
- Flag any ambiguous terms or missing information rather than inventing.
- Stay focused on brand perception; do not suggest unrelated marketing tactics.
Example — {{brand_name}} = \"EcoClean\", {{data_sources}} = \"Twitter mentions last quarter, Amazon reviews, survey from 500 users\", {{competitors}} = \"GreenGlow, PurePlanet\", {{focus_area}} = \"laundry detergent\"
Open this prompt Analysis · Intermediate
Brand Positioning Assessment
Use this when you need to evaluate your brand's market position relative to competitors and identify strategic adjustments.
Open this prompt Analysis · Intermediate
Channel Positioning Assessment
Use this when you need to assess competitors' distribution channels and optimize your own channel strategy.
Open this prompt Analysis · Intermediate
Compare Product Features with Competitors
Use this when you need a detailed feature-by-feature comparison of your product against key competitors to identify strengths, weaknesses, and differentiation opportunities.
Open this prompt Analysis · Intermediate
Competitive Data Visualization
Use this when you need to transform complex market data into visual representations to uncover insights and support presentations.
Open this prompt Creating · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitors' pricing strategies to inform your own pricing decisions.
Open this prompt Analysis · Intermediate
Competitive SWOT Analysis
Use this when you need to conduct a SWOT analysis for a product or service based on market data, competitors, and customer feedback.
Open this prompt Analysis · Intermediate
Craft Product Positioning Messaging
Use this when you need to develop compelling product messaging based on competitive intelligence and market trends to differentiate your product.
Open this prompt Writing · Advanced
Customer Segmentation Analysis
Use this when you need to divide your customer base into meaningful segments for tailored product positioning and marketing.
Open this prompt Analysis · Intermediate
Customer Sentiment Analysis
Use this when you need to understand customer perception of your product from feedback data across platforms.
Open this prompt Analysis · Intermediate
Distribution Channel Performance Analysis
Use this when you need to evaluate distribution channels by engagement, conversion, and sentiment to sharpen product positioning.
Open this prompt Analysis · Intermediate
Market Dynamics Analysis
Use this when you need to understand market trends, customer sentiment, and competitor positioning to identify opportunities and threats.
Open this prompt Research · Intermediate
Market Positioning Gap Analysis
Use this when you need to analyze competitors' positioning strategies and identify market gaps for differentiation.
Open this prompt Analysis · Intermediate
Market Trend Analysis
Use this when you need to identify emerging market trends and understand their implications for your product positioning.
Open this prompt Research · Intermediate
Messaging Effectiveness Analysis
Use this when you need to evaluate the effectiveness of product messaging by analyzing customer interactions, sentiment, and segment performance.
Open this prompt Analysis · Intermediate
Pricing Analysis
Use this when you need to analyze competitor pricing strategies, identify gaps, and recommend adjustments to optimize your product's market position.
Open this prompt Analysis · Intermediate
Product Differentiation Analysis
Use this when you need to identify and strengthen your product's unique selling points relative to competitors.
Open this prompt Analysis · Intermediate
Product Positioning Optimization
Use this when you need to continuously refine your product's positioning based on real-time market insights and competitor moves.
Open this prompt Planning · Advanced
Product Positioning Testing
Use this when you need to compare product positioning strategies based on customer feedback and engagement data.
Open this prompt Analysis · Intermediate
Target Market Analysis
Use this when you need to analyze competitors' target markets to identify potential segments for your product positioning.
Open this prompt Analysis · Intermediate
Trend Analysis for Product Positioning
Use this when you need to identify emerging market trends from various data sources to inform product positioning decisions.
Open this prompt Analysis · Intermediate