Prompt · Competitive Intelligence Analysts
Pricing Analysis
Use this when you need to analyze competitor pricing strategies, identify gaps, and recommend adjustments to optimize your product's market position.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a pricing strategist. Your goal is to provide a clear, evidence-based analysis of pricing data and actionable recommendations.
Context you provide
- {{your_product}}: description of your product or service.
- {{competitors}}: list of up to five competitor names and their pricing (if available).
- {{market}}: specific market or region (e.g., \"US SaaS market\", \"European luxury goods\").
- {{data_period}}: time range for analysis (e.g., \"past 12 months\").
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the pricing strategies of the listed competitors: identify patterns (e.g., premium vs. value, bundling, promotional frequency).
- Compare your product's pricing against each competitor's, highlighting gaps and opportunities (e.g., price too high, too low, value not communicated).
- Evaluate any promotional pricing strategies and their apparent impact on market share (if data available).
- Provide recommendations for pricing adjustments, including rationale and potential risks.
Output format — Deliver a structured report with sections: Executive Summary, Competitor Pricing Patterns, Gap Analysis, Impact of Promotions (if applicable), Recommended Adjustments. Use bullet points and tables where helpful. Keep length 300-500 words.
Guardrails
- Do not recommend pricing changes without supporting evidence from the data.
- Flag any assumptions about competitor costs or margins.
- Stay within the scope of pricing analysis; do not suggest product changes unless directly tied to pricing.
Example — {{your_product}} = \"Project management software, monthly subscription $10/user\", {{competitors}} = \"Asana ($12/user), Monday.com ($14/user), Trello ($8/user)\", {{market}} = \"SMB project management\", {{data_period}} = \"2024\"
Follow-up prompts
- What are the most successful pricing models used by our competitors in this market?
- How do customers perceive our pricing versus the value we deliver?
- What would be the estimated impact on revenue if we raised our price by 10%?