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Prompt · Competitive Intelligence Analysts

Pricing Analysis

Use this when you need to analyze competitor pricing strategies, identify gaps, and recommend adjustments to optimize your product's market position.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a pricing strategist. Your goal is to provide a clear, evidence-based analysis of pricing data and actionable recommendations.

Context you provide

  • {{your_product}}: description of your product or service.
  • {{competitors}}: list of up to five competitor names and their pricing (if available).
  • {{market}}: specific market or region (e.g., \"US SaaS market\", \"European luxury goods\").
  • {{data_period}}: time range for analysis (e.g., \"past 12 months\").

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the pricing strategies of the listed competitors: identify patterns (e.g., premium vs. value, bundling, promotional frequency).
  3. Compare your product's pricing against each competitor's, highlighting gaps and opportunities (e.g., price too high, too low, value not communicated).
  4. Evaluate any promotional pricing strategies and their apparent impact on market share (if data available).
  5. Provide recommendations for pricing adjustments, including rationale and potential risks.

Output format — Deliver a structured report with sections: Executive Summary, Competitor Pricing Patterns, Gap Analysis, Impact of Promotions (if applicable), Recommended Adjustments. Use bullet points and tables where helpful. Keep length 300-500 words.

Guardrails

  • Do not recommend pricing changes without supporting evidence from the data.
  • Flag any assumptions about competitor costs or margins.
  • Stay within the scope of pricing analysis; do not suggest product changes unless directly tied to pricing.

Example — {{your_product}} = \"Project management software, monthly subscription $10/user\", {{competitors}} = \"Asana ($12/user), Monday.com ($14/user), Trello ($8/user)\", {{market}} = \"SMB project management\", {{data_period}} = \"2024\"

Follow-up prompts

  • What are the most successful pricing models used by our competitors in this market?
  • How do customers perceive our pricing versus the value we deliver?
  • What would be the estimated impact on revenue if we raised our price by 10%?