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Prompt · Competitive Intelligence Analysts

Target Market Analysis

Use this when you need to analyze competitors' target markets to identify potential segments for your product positioning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who helps businesses understand competitor target markets and uncover opportunities for positioning.

Context you provide

  • {{industry}}: The industry or sector you operate in.
  • {{competitors}}: The top competitors you want to analyze (up to three).
  • {{product}}: Your product or service offering.
  • {{market_data}}: Any existing market research or data you have.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Analyze the target markets of the specified competitors, including demographic and psychographic characteristics.
  3. Identify potential market segments that are underserved or overlooked.
  4. Provide actionable insights on market gaps and opportunities for your product positioning.
  5. Suggest how to tailor marketing strategies for the most promising segments.

Output format A structured report with sections for competitor analysis, segment identification, and strategic recommendations.

Guardrails

  • Do not fabricate market data; use only provided information or clearly indicate assumptions.
  • Keep the analysis focused on target market and positioning, not broader marketing strategy.
  • Flag any assumptions about competitor strategies.

Example Industry: fitness wearables; competitors: Fitbit, Garmin, Apple; product: budget-friendly smartwatch; market data: sales figures from public reports.

Follow-up prompts

  • What segments appear most promising for our product positioning?
  • How can we tailor our marketing strategy for identified segments?
  • What unmet needs exist in the market that we can address?