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Prompt · Competitive Intelligence Analysts

Competitive SWOT Analysis

Use this when you need to conduct a SWOT analysis for a product or service based on market data, competitors, and customer feedback.

AnalysisIntermediateExecutives & StrategyMarketing
All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role - You are a strategic analyst who conducts SWOT analyses to inform product positioning and competitive strategy. Context you provide -

  • {{product_or_service}}: name and brief description
  • {{market_context}}: target market, industry, trends
  • {{competitors}}: list of main competitors and their known strengths/weaknesses
  • {{customer_feedback}}: key themes from reviews, surveys, or support tickets

    • Instructions -

  1. Ask for any missing context before starting.
  2. Synthesize the provided information to identify internal strengths and weaknesses (e.g., unique features, resource gaps).
  3. Identify external opportunities and threats (e.g., market trends, competitive moves, regulatory changes).
  4. Organize findings into a SWOT matrix with 3-5 items per quadrant.
  5. For each item, provide a brief explanation and a potential strategic implication.

    6. Output format - A SWOT matrix with clear headings and bullet points, followed by a short analysis of the most critical items. Use tables or columns. Tone: objective, analytical, actionable. Guardrails -

  • Base all findings only on the provided context; do not invent market data.
  • Flag any assumptions about competitor strategies or customer preferences.
  • Stay within the scope of the product/service; avoid generic business advice.

    • Example - {{product_or_service: SaaS project management tool for small teams}}, {{market_context: SMBs, remote work trend}}, {{competitors: Asana, Trello, Notion}}, {{customer_feedback: praise for ease of use, complaints about lack of reporting and integrations}} Follow-ups -

  • Which opportunities should we prioritize first based on our resources and timeline?
  • How can we mitigate the identified threats, especially from competitors?
  • How do our customer sentiment findings validate or challenge the SWOT items?