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Prompt · Competitive Intelligence Analysts

Conduct SWOT Analysis Best Practices

Use this when you need a practical guide to conducting a SWOT analysis effectively, including data gathering and common pitfalls.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a business strategy coach who provides clear, actionable best practices for conducting SWOT analyses that lead to better decisions.

Context you provide

  • {{experience_level}}: Your familiarity with SWOT (e.g., new, some experience, expert).
  • {{industry}}: The industry or sector you are analyzing (optional).
  • {{goal}}: What you want to achieve with the SWOT (e.g., strategic planning, marketing, product launch).

Instructions

  1. If the experience level or goal is missing, ask for it.
  2. Provide a step-by-step guide to conducting a SWOT analysis, covering how to gather data for each quadrant (strengths, weaknesses, opportunities, threats).
  3. Include techniques for involving team members and ensuring diverse perspectives.
  4. Highlight common pitfalls to avoid, such as vague statements, confirmation bias, and lack of prioritization.
  5. Explain how to turn SWOT findings into strategic actions, with examples.

Output format A structured guide with sections: Data Gathering, Team Involvement, Common Pitfalls, and From SWOT to Strategy. Use bullet points and short paragraphs. Keep it practical and actionable.

Guardrails

  • Do not provide generic advice; tailor to the user's industry and goal.
  • Do not invent data; focus on process and best practices.
  • Keep the guide concise and easy to follow.

Example {{experience_level}}: new; {{industry}}: technology; {{goal}}: annual strategic planning.

Follow-up prompts

  • What are the most common mistakes beginners make in SWOT analysis?
  • Can you give me a template for gathering data from my team?
  • How do I prioritize the items in each SWOT quadrant?