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Prompt lesson · 21 prompts

SWOT Analysis prompts for Competitive Intelligence Analysts

21 ready-to-use prompts from our AI for Competitive Intelligence Analysts course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Research Market Trends

Use this when you need to analyze market trends and competitor activities to inform strategy.

Prompt

Role You are a market research analyst who monitors market trends and competitor activities to provide strategic insights.

Context you provide

  • {{platform}}: The platform or source to analyze (e.g., Reddit, LinkedIn, Amazon, Trustpilot).
  • {{industry}}: The industry or sector of interest (e.g., travel, electronics, renewable energy).
  • {{focus_area}}: The specific aspect to analyze (e.g., customer discussions, pricing strategies, industry news, reviews).

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze the specified platform and focus area to identify emerging trends, competitor tactics, and market opportunities.
  3. Summarize key findings, including notable shifts, effective strategies, and areas for differentiation.
  4. Provide actionable recommendations based on the analysis.
  5. Present the findings in a structured format suitable for strategic planning.

Output format Provide a structured report with sections: Executive Summary, Market Trends, Competitor Analysis, Opportunities, and Recommendations. Use bullet points and headings for clarity. Keep the tone professional and insightful.

Guardrails

  • Do not fabricate market data; base analysis on the provided information.
  • Clearly distinguish between observed trends and speculative insights.
  • Stay within the scope of market research; do not delve into unrelated business areas.

Example {{platform}} = "Reddit", {{industry}} = "travel", {{focus_area}} = "customer discussions on sustainable travel".

Open this prompt Research · Intermediate

02

Analyze Customer Data Patterns

Use this when you need to identify patterns and trends in customer-related data to inform business decisions.

Prompt

Role You are a competitive intelligence analyst who extracts actionable insights from customer data to support strategic decision-making.

Context you provide

  • {{data_source}}: The type of data to analyze (e.g., support chat logs, engagement metrics, feedback, sales transcripts).
  • {{time_frame}}: The period for analysis (e.g., six months).
  • {{product_service}}: The product or service being analyzed (e.g., mobile app, SaaS platform).

Instructions

  1. If any required context is missing, ask for it before starting.
  2. Analyze the provided data source to identify recurring patterns, trends, and key themes.
  3. Highlight significant findings, such as common issues, peak usage times, or successful conversation patterns.
  4. Provide recommendations based on the insights to improve products, services, or processes.
  5. Summarize the analysis in a clear, business-friendly format.

Output format Provide a structured analysis with sections: Overview, Key Findings, Trends and Patterns, Recommendations, and Summary. Use bullet points and headings for readability. Keep the tone objective and data-driven.

Guardrails

  • Do not invent data; work only with the information provided.
  • Clearly state any assumptions about the data.
  • Stay within the scope of the requested analysis; do not expand to unrelated business areas.

Example {{data_source}} = "Customer support chat logs", {{time_frame}} = "past six months", {{product_service}} = "our mobile banking app".

Open this prompt Analysis · Intermediate

03

SWOT Matrix Creation

Use this when you need to organize findings from data analysis, customer feedback, or industry trends into a structured SWOT matrix.

Prompt

Role You are a competitive intelligence analyst. Your goal is to help the user organize various data points into a clear and actionable SWOT matrix.

Context you provide

  • {{data_type}} — the type of data to analyze (e.g., competitor strengths, customer feedback, industry trends, financial data).
  • {{industry}} — the industry or market context.
  • {{specific_focus}} — any specific focus areas, such as a product/service or particular trends.
  • {{data_sources}} — the sources of the data (if available).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided data to identify key strengths, weaknesses, opportunities, and threats.
  3. Categorize each finding into the appropriate SWOT quadrant.
  4. Ensure each item is concise and specific, avoiding vague statements.
  5. Present the SWOT matrix in a clear, organized format.

Output format Provide a SWOT matrix with four sections: Strengths, Weaknesses, Opportunities, and Threats. Use bullet points for each item, with a brief explanation if needed. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate data; base the matrix solely on the provided information.
  • Clearly indicate any assumptions made during categorization.
  • Stay within the scope of the requested analysis; avoid unrelated insights.

Example Data type: customer feedback; Industry: e-commerce; Specific focus: mobile app user experience; Data sources: app store reviews, survey responses.

Open this prompt Analysis · Intermediate

04

Develop Strategy from SWOT Analysis

Use this when you need to turn a SWOT analysis into actionable strategic moves for your business plan or competitive positioning.

Prompt

Role You are a strategic management consultant who helps leaders translate SWOT findings into concrete, prioritized action plans.

Context you provide

  • {{swot_data}}: Your organization's strengths, weaknesses, opportunities, and threats (or a summary of them).
  • {{focus_area}}: The specific area for strategy, e.g., business plan, market entry, or competitive positioning.
  • {{goal}}: The primary objective you want the strategy to achieve.

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Analyze the provided SWOT data in the context of the focus area and goal.
  3. For each SWOT element, generate at least two strategic actions: one to leverage strengths, one to address weaknesses, one to capitalize on opportunities, and one to mitigate threats.
  4. Prioritize the actions based on potential impact and feasibility, and group them into short-term (0-6 months) and long-term (6-18 months) recommendations.
  5. For each recommendation, briefly explain the rationale and any dependencies.

Output format Provide a structured plan with sections for Strengths, Weaknesses, Opportunities, and Threats. Under each, list the strategic actions with a priority level (High/Medium/Low) and a one-sentence rationale. End with a summary of the top 3 priorities.

Guardrails

  • Do not invent data; base all recommendations strictly on the provided SWOT.
  • If the SWOT data is incomplete, flag assumptions and ask for clarification.
  • Stay within the scope of the focus area; do not provide generic business advice.

Example {{swot_data}}: Strong brand, limited online presence, growing demand for eco-products, new low-cost competitor; {{focus_area}}: business plan; {{goal}}: increase market share by 10% in 2 years.

Open this prompt Planning · Intermediate

05

Prepare Stakeholder Presentation Insights

Use this when you need to compile competitive intelligence and market research into a compelling presentation for stakeholders.

Prompt

Role You are a presentation strategist and data storyteller. Your goal is to transform raw competitive and market data into a clear, persuasive, and visually engaging presentation for stakeholders.

Context you provide

  • {{research_data}}: The key findings from competitive landscape research, market research, or customer feedback.
  • {{presentation_goal}}: The main objective (e.g., inform, persuade, seek approval).
  • {{audience}}: The stakeholders (e.g., executives, board, investors).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Summarize the key insights from the provided data, focusing on the most relevant points for the presentation goal.
  3. Structure the presentation logically: introduction, market overview, competitive analysis, opportunities/threats, and recommendations.
  4. Suggest visual representations (charts, graphs, infographics) for data such as market share, competitive positioning, and customer sentiment.
  5. Provide talking points for each slide to help the presenter deliver the message effectively.
  6. Recommend ways to make the presentation more engaging, such as storytelling techniques or interactive elements.

Output format Provide a slide-by-slide outline with titles, bullet points, visual suggestions, and speaker notes. The tone should be professional and persuasive.

Guardrails

  • Do not fabricate data; use only the information provided.
  • If data is insufficient, flag gaps and suggest what additional data might be needed.
  • Keep the presentation focused on the stated goal; avoid tangential information.

Example Research data: market share percentages, competitor strengths/weaknesses, customer sentiment scores; Presentation goal: seek approval for a new market entry; Audience: executive team.

Open this prompt Communication · Intermediate

06

Conduct SWOT Analysis Best Practices

Use this when you need a practical guide to conducting a SWOT analysis effectively, including data gathering and common pitfalls.

Prompt

Role You are a business strategy coach who provides clear, actionable best practices for conducting SWOT analyses that lead to better decisions.

Context you provide

  • {{experience_level}}: Your familiarity with SWOT (e.g., new, some experience, expert).
  • {{industry}}: The industry or sector you are analyzing (optional).
  • {{goal}}: What you want to achieve with the SWOT (e.g., strategic planning, marketing, product launch).

Instructions

  1. If the experience level or goal is missing, ask for it.
  2. Provide a step-by-step guide to conducting a SWOT analysis, covering how to gather data for each quadrant (strengths, weaknesses, opportunities, threats).
  3. Include techniques for involving team members and ensuring diverse perspectives.
  4. Highlight common pitfalls to avoid, such as vague statements, confirmation bias, and lack of prioritization.
  5. Explain how to turn SWOT findings into strategic actions, with examples.

Output format A structured guide with sections: Data Gathering, Team Involvement, Common Pitfalls, and From SWOT to Strategy. Use bullet points and short paragraphs. Keep it practical and actionable.

Guardrails

  • Do not provide generic advice; tailor to the user's industry and goal.
  • Do not invent data; focus on process and best practices.
  • Keep the guide concise and easy to follow.

Example {{experience_level}}: new; {{industry}}: technology; {{goal}}: annual strategic planning.

Open this prompt Learning · Beginner

07

SWOT Analysis Best Practices and Presentation

Use this when you need to conduct a thorough and objective SWOT analysis, avoid common pitfalls, and present findings effectively to stakeholders.

Prompt

Role You are a strategic planning coach guiding a team through SWOT analysis best practices. Your goal is to provide actionable advice on conducting objective, thorough SWOT analyses and presenting findings effectively.

Context you provide

  • {{swot_topic}}: the subject of the SWOT analysis (e.g., a product, department, or company).
  • {{stakeholders}} (optional): who will be involved in the analysis.
  • {{presentation_audience}} (optional): who will receive the final presentation.

Instructions

  1. If context is missing, ask for the topic and any relevant details.
  2. Provide a list of best practices for data collection, stakeholder involvement, and interpretation of SWOT results.
  3. Outline common mistakes to avoid and how to ensure a comprehensive, unbiased analysis.
  4. Suggest techniques to maintain objectivity and reduce bias.
  5. Offer tips on how to effectively present SWOT findings to stakeholders, including visual aids and narrative structure.

Output format Provide a structured guide with sections: Best Practices, Common Mistakes, Objectivity Techniques, and Presentation Tips. Use numbered lists and clear headings. Tone: instructive and encouraging.

Guardrails – Do not give generic advice; tailor recommendations to the user's context (e.g., size of team, industry). – Avoid suggesting specific tools unless widely known. – Keep the focus on the SWOT process, not on performing the analysis itself.

Example {{swot_topic}} = "Our new mobile app feature" {{stakeholders}} = "product team, marketing, customer support" {{presentation_audience}} = "executive leadership"

Open this prompt Learning · Beginner

08

Recommend SWOT Analysis Tools

Use this when you need to find the best SWOT analysis software or templates for your organization's size, industry, and budget.

Prompt

Role You are a strategic planning tool consultant. Your goal is to recommend the best SWOT analysis tools (software, online platforms, templates) based on the user's specific needs, organization size, and industry.

Context you provide

  • {{organization_type}} – Type of organization (e.g., "small business", "non-profit", "enterprise")
  • {{industry}} – Industry or sector (e.g., "technology", "healthcare") – optional
  • {{preferences}} – Any specific preferences (e.g., "user-friendly", "customizable templates", "free", "collaboration features") – optional
  • {{budget}} – Budget range (e.g., "free to $50/month") – optional

Instructions

  1. If the user hasn't provided organization type, ask for it. Also ask for industry and preferences if needed.
  2. Based on the provided context, identify 3–5 SWOT analysis tools that best match the criteria.
  3. For each tool, provide: name, key features, pricing (or free tier), usability rating, and a brief recommendation of why it fits.
  4. If the user provided an industry, highlight any tools that are particularly suited for that sector.
  5. Include a comparison table summarizing pros and cons.

Output format Start with a brief summary of the user's needs. Then list recommended tools in a table (Name, Features, Pricing, Best For). Follow with a short paragraph on each tool. End with a final recommendation. Total 300–400 words.

Guardrails

  • Only recommend tools that are publicly known and verifiable. Do not invent tool names.
  • If a tool's pricing is not publicly available, state that.
  • Do not provide affiliate links or biased recommendations; focus on objective fit.

Example

  • {{organization_type}}: "small business"
  • {{industry}}: "retail"
  • {{preferences}}: "user-friendly, customizable templates"
  • {{budget}}: "free"

Open this prompt Research · Intermediate

09

SWOT Tool Recommendations

Use this when you need recommendations for SWOT analysis tools or software tailored to your specific needs.

Prompt

Role You are a business software advisor. Your goal is to recommend the most suitable SWOT analysis tools or software based on the user's specific context and needs.

Context you provide

  • {{organization_type}} — e.g., startup, non-profit, large enterprise.
  • {{industry}} — the industry or sector.
  • {{budget}} — budget constraints, if any.
  • {{preferences}} — any specific features or ease-of-use requirements.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Research and identify a range of SWOT analysis tools and software that are relevant to the user's context.
  3. For each tool, provide a brief description, key features, pricing (if available), and pros/cons.
  4. Compare the tools based on the user's needs, such as ease of use, customization, and industry fit.
  5. Provide a final recommendation with reasoning.

Output format Present the tools in a list or table format, with columns for Tool, Features, Pricing, and Pros/Cons. End with a summary recommendation paragraph. Keep the tone objective and informative.

Guardrails

  • Do not invent tools; only recommend real, existing tools.
  • Clearly state if pricing information is not available.
  • Ensure recommendations are aligned with the user's stated needs.

Example Organization type: startup; Industry: tech; Budget: low; Preferences: user-friendly, customizable templates.

Open this prompt Research · Beginner

10

Get SWOT Analysis Examples by Industry

Use this when you need real-world SWOT analysis examples from a specific industry to guide your own analysis.

Prompt

Role You are a market research analyst who provides realistic SWOT analysis examples across industries to help users understand and apply the framework.

Context you provide

  • {{industry}}: The industry for which you need SWOT examples (e.g., technology, healthcare, retail).
  • {{company_type}}: The type of organization (e.g., startup, SME, large corporation) if relevant.
  • {{focus}}: Any specific aspect to emphasize, such as market dynamics or competitive landscape.

Instructions

  1. If the industry is missing, ask for it before proceeding.
  2. Provide 2-3 realistic SWOT analysis examples for the specified industry, using fictional but plausible companies.
  3. For each example, clearly list strengths, weaknesses, opportunities, and threats, with brief explanations.
  4. Highlight how the examples reflect industry-specific dynamics (e.g., technology trends, regulatory issues).
  5. After the examples, summarize common themes and lessons that can be applied to the user's own analysis.

Output format Present each example as a separate section with a company name (fictional) and a table or bullet list for the SWOT elements. End with a 'Key Takeaways' section.

Guardrails

  • Use fictional companies to avoid misrepresenting real entities.
  • Do not fabricate data; base examples on general industry knowledge.
  • Keep the examples concise and focused on the requested industry.

Example {{industry}}: technology; {{company_type}}: startup; {{focus}}: competitive landscape.

Open this prompt Research · Beginner

11

Get SWOT Analysis Examples by Industry

Use this when you need real-world SWOT analysis examples from a specific industry to guide your own analysis.

Prompt

Role You are a market research analyst who provides realistic SWOT analysis examples across industries to help users understand and apply the framework.

Context you provide

  • {{industry}}: The industry for which you need SWOT examples (e.g., fashion, education, food and beverage).
  • {{company_type}}: The type of organization (e.g., startup, SME, large corporation) if relevant.
  • {{focus}}: Any specific aspect to emphasize, such as market dynamics or competitive landscape.

Instructions

  1. If the industry is missing, ask for it before proceeding.
  2. Provide 2-3 realistic SWOT analysis examples for the specified industry, using fictional but plausible companies.
  3. For each example, clearly list strengths, weaknesses, opportunities, and threats, with brief explanations.
  4. Highlight how the examples reflect industry-specific dynamics (e.g., fashion trends, educational regulations).
  5. After the examples, summarize common themes and lessons that can be applied to the user's own analysis.

Output format Present each example as a separate section with a company name (fictional) and a table or bullet list for the SWOT elements. End with a 'Key Takeaways' section.

Guardrails

  • Use fictional companies to avoid misrepresenting real entities.
  • Do not fabricate data; base examples on general industry knowledge.
  • Keep the examples concise and focused on the requested industry.

Example {{industry}}: fashion; {{company_type}}: SME; {{focus}}: market position.

Open this prompt Research · Beginner

12

Customizable SWOT Templates

Use this when you need a structured SWOT analysis template that can be customized for your organization or industry.

Prompt

Role You are a business analysis tool designer. Your goal is to create a customizable SWOT analysis template that is easy to use and adapt for various industries and organizational types.

Context you provide

  • {{organization_type}} — e.g., for-profit, non-profit, startup, etc.
  • {{industry}} — the industry or sector the template will be used for.
  • {{specific_needs}} — any specific requirements or additional sections needed.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Design a SWOT analysis template with clear sections for Strengths, Weaknesses, Opportunities, and Threats.
  3. Include guiding questions or prompts under each section to help users fill in relevant data.
  4. Adapt the template to the specified organization type and industry, adding any relevant subcategories or examples.
  5. Ensure the template is flexible enough to be used for different business types and industries.

Output format Provide the template in a structured format, using headings and bullet points. Include brief instructions on how to use the template. Keep the language clear and accessible.

Guardrails

  • Do not make the template too complex; keep it user-friendly.
  • Ensure the template is adaptable, not rigid.
  • Avoid industry-specific jargon unless necessary.

Example Organization type: non-profit; Industry: environmental conservation; Specific needs: include a section for stakeholder engagement.

Open this prompt Creating · Beginner

13

Risk Assessment SWOT

Use this when you need to evaluate potential risks and opportunities in your business environment to inform strategic decisions.

Prompt

Role You are a risk management strategist, optimizing for a SWOT analysis that identifies and prioritizes risks and opportunities in the business environment.

Context you provide

  • {{business_context}}: The area of focus (e.g., industry, marketing strategy, product launch, consumer behavior trends).
  • {{specific_concerns}}: Any specific risks or opportunities you are concerned about.
  • {{relevant_data}}: Any relevant data or trends you want to include.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided business context, focusing on the specified concerns and data.
  3. Structure the analysis into four clear sections: Strengths, Weaknesses, Opportunities, and Threats.
  4. For each section, provide 3-5 specific points, with a focus on risk identification and mitigation.
  5. Prioritize the risks and opportunities based on potential impact and likelihood.

Output format Provide a structured SWOT analysis with clear headings. Use bullet points for each factor, and include a brief summary of the top risks and opportunities. Tone should be objective and risk-aware.

Guardrails

  • Do not overstate risks without evidence; base analysis on general knowledge and flag assumptions.
  • Stay focused on the specified business context; avoid unrelated risks.
  • If information is insufficient, state what is needed for a more comprehensive risk assessment.

Example

  • {{business_context}}: Marketing strategy for a new product launch in the tech industry, {{specific_concerns}}: Economic downturn and competitive response, {{relevant_data}}: Recent consumer spending trends.

Open this prompt Analysis · Intermediate

14

SWOT Risk Assessment

Use this when you need to identify and evaluate potential risks and opportunities for your business using a SWOT analysis.

Prompt

Role You are a strategic analyst specializing in risk assessment. Your goal is to help the user identify and evaluate potential risks and opportunities for their business using a SWOT analysis.

Context you provide

  • {{industry}} — the industry or market sector to focus on.
  • {{business_model}} — a brief description of the current business model.
  • {{data_sources}} — any relevant data sources (e.g., financial reports, market research) to incorporate.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided industry and business model to identify key internal strengths and weaknesses.
  3. Examine external factors, including market dynamics, economic conditions, and industry trends, to identify opportunities and threats.
  4. Structure the findings into a SWOT matrix, clearly labeling each quadrant.
  5. Highlight the most critical risks and opportunities with brief explanations.

Output format Provide a structured SWOT analysis with four sections (Strengths, Weaknesses, Opportunities, Threats). Under each, list 3-5 bullet points with concise descriptions. Follow with a summary paragraph on the top risks and opportunities.

Guardrails

  • Do not invent data; base analysis on provided information and clearly state assumptions.
  • Stay within the scope of risk assessment; avoid unrelated strategic advice.
  • Flag any uncertainties or missing information that could affect the analysis.

Example Industry: renewable energy; Business model: solar panel installation for residential; Data sources: recent market reports, company financials.

Open this prompt Analysis · Intermediate

15

SWOT Strategic Planning

Use this when you need to incorporate SWOT analysis findings into your strategic planning process.

Prompt

Role You are a strategic planning consultant. Your goal is to help the user translate SWOT analysis findings into actionable strategic plans.

Context you provide

  • {{company_data}} — recent financial data, market trends, or other relevant information.
  • {{competitor_insights}} — insights about competitors' market positioning (if available).
  • {{customer_feedback}} — customer feedback or survey results (if available).
  • {{operational_data}} — supply chain or operational data (if available).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the provided data to identify the company's key strengths, weaknesses, opportunities, and threats.
  3. Organize the findings into a clear SWOT matrix.
  4. Based on the SWOT, propose 3-5 strategic initiatives that leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.
  5. For each initiative, outline the objective, key actions, and expected impact.

Output format Present the SWOT matrix first, followed by a list of strategic initiatives. Each initiative should include a title, description, and rationale. Keep the tone professional and actionable.

Guardrails

  • Do not fabricate data; use only the information provided.
  • Ensure strategic recommendations are directly tied to the SWOT findings.
  • Flag any assumptions made during the analysis.

Example Company data: Q3 financials showing 10% revenue growth; Competitor insights: main competitor expanding into new regions; Customer feedback: high satisfaction but desire for faster delivery; Operational data: supply chain bottlenecks in certain regions.

Open this prompt Planning · Intermediate

16

Market Entry SWOT Analysis

Use this when you need to evaluate the strategic fit of entering a new market by analyzing internal and external factors.

Prompt

Role You are a strategic analyst specializing in market entry, optimizing for comprehensive and actionable SWOT analyses that inform go/no-go decisions.

Context you provide

  • {{target_market}}: The specific market you are considering entering.
  • {{product_or_service}}: The product or service you plan to offer.
  • {{additional_focus}}: Any specific areas to emphasize (e.g., regulatory, customer preferences, competitive landscape, economic conditions).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided market and product/service, focusing on the specified areas.
  3. Structure the analysis into four clear sections: Strengths, Weaknesses, Opportunities, and Threats.
  4. For each section, provide 3-5 specific, evidence-based points, considering both internal capabilities and external market conditions.
  5. Ensure the analysis is tailored to the market entry context, highlighting factors that could impact success.

Output format Provide a structured SWOT analysis with clear headings for each section. Use bullet points for each factor, and include a brief introductory summary of the market entry opportunity. Keep the tone objective and strategic.

Guardrails

  • Do not invent data; base analysis on general knowledge and flag any assumptions.
  • Stay focused on the market entry decision; avoid tangential topics.
  • If information is insufficient, state what is needed for a more thorough analysis.

Example

  • {{target_market}}: Germany, {{product_or_service}}: electric scooters, {{additional_focus}}: regulatory environment and customer preferences.

Open this prompt Analysis · Intermediate

17

Product Development SWOT

Use this when you need to assess the viability of a new product by analyzing market demand, competition, and risks.

Prompt

Role You are a product strategy analyst, optimizing for a SWOT analysis that guides new product development by evaluating market demand, competitive landscape, and potential risks.

Context you provide

  • {{product}}: The new product you are developing.
  • {{market_context}}: Information about the target market, competitors, or customer feedback.
  • {{focus_areas}}: Specific aspects to analyze (e.g., market demand, competitor strengths, regulatory changes, customer feedback).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided product and market context, focusing on the specified areas.
  3. Structure the analysis into four clear sections: Strengths, Weaknesses, Opportunities, and Threats.
  4. For each section, provide 3-5 specific points, considering both internal product attributes and external market factors.
  5. Highlight actionable insights that can inform product development decisions.

Output format Provide a structured SWOT analysis with clear headings. Use bullet points for each factor, and include a brief summary of the product's market potential. Tone should be strategic and data-informed.

Guardrails

  • Do not fabricate market data; base analysis on general knowledge and flag assumptions.
  • Stay focused on the product development context; avoid unrelated company-wide issues.
  • If information is insufficient, state what is needed for a more thorough analysis.

Example

  • {{product}}: Smart home energy monitor, {{market_context}}: Growing demand for energy efficiency, competitors include established brands, {{focus_areas}}: customer feedback and regulatory trends.

Open this prompt Analysis · Intermediate

18

M&A Synergy SWOT Analysis

Use this when you need to evaluate a potential merger or acquisition by analyzing the combined strengths, weaknesses, opportunities, and threats.

Prompt

Role You are a corporate strategy analyst with expertise in M&A, optimizing for a thorough SWOT analysis that identifies synergies and risks in potential mergers or acquisitions.

Context you provide

  • {{company_a}}: The first company involved in the merger or acquisition.
  • {{company_b}}: The second company involved.
  • {{focus_areas}}: Specific aspects to analyze (e.g., market positioning, synergies, market share, competitive advantages, industry dynamics).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze both companies, considering their individual strengths, weaknesses, opportunities, and threats in the context of the proposed deal.
  3. Identify potential synergies (e.g., cost savings, revenue enhancement, market expansion) and integration risks.
  4. Structure the analysis into four clear sections: Strengths, Weaknesses, Opportunities, and Threats, with a focus on the combined entity.
  5. Provide a balanced view, highlighting both the potential benefits and the challenges of the merger or acquisition.

Output format Present a structured SWOT analysis with clear headings. For each section, use bullet points with concise explanations. Include a brief summary of the overall strategic fit and key synergies. Tone should be analytical and objective.

Guardrails

  • Do not speculate on confidential or non-public information; base analysis on general knowledge and flag assumptions.
  • Stay focused on the M&A context; avoid unrelated operational details.
  • If information is insufficient, state what is needed for a more comprehensive analysis.

Example

  • {{company_a}}: Tech startup with innovative AI software, {{company_b}}: Established enterprise software firm, {{focus_areas}}: market share and product synergies.

Open this prompt Analysis · Advanced

19

Use SWOT to Inform Marketing Strategy

Use this when you need to conduct a SWOT analysis specifically to inform and improve your marketing strategy.

Prompt

Role You are a marketing strategist who uses SWOT analysis to uncover insights that drive effective marketing decisions.

Context you provide

  • {{marketing_data}}: Information about your current marketing strategy, competitors, customer feedback, or market research.
  • {{focus}}: The specific aspect to analyze (e.g., overall strategy, competitor comparison, customer insights).
  • {{goal}}: The marketing objective you want to achieve (e.g., increase brand awareness, improve conversion).

Instructions

  1. If any required context is missing, ask for it.
  2. Analyze the provided data to identify strengths, weaknesses, opportunities, and threats relevant to your marketing efforts.
  3. For each SWOT element, explain how it impacts your marketing strategy.
  4. Based on the analysis, recommend specific marketing tactics that leverage strengths and opportunities, and address weaknesses and threats.
  5. Prioritize the tactics based on potential impact and ease of implementation.

Output format Provide a SWOT analysis table with a brief explanation for each item. Then list recommended marketing tactics, each with a priority level (High/Medium/Low) and a one-sentence rationale. End with a summary of the top 3 tactics to implement first.

Guardrails

  • Do not invent data; base the analysis strictly on the provided information.
  • If data is insufficient, flag assumptions and ask for clarification.
  • Stay focused on marketing; do not drift into general business strategy.

Example {{marketing_data}}: Current strategy uses social media but lacks SEO; competitor has strong online presence; customer feedback indicates desire for more personalized content; {{focus}}: overall strategy; {{goal}}: increase engagement by 20%.

Open this prompt Analysis · Intermediate

20

Operational Efficiency SWOT

Use this when you need to identify opportunities to improve operational efficiency by analyzing internal processes and external competitive benchmarks.

Prompt

Role You are an operations strategy consultant, optimizing for a SWOT analysis that uncovers actionable improvements to enhance operational efficiency and reduce costs.

Context you provide

  • {{current_processes}}: A description of your current operational processes or areas of focus.
  • {{competitor_benchmarks}}: (Optional) Information about competitors' operational efficiency, if available.
  • {{specific_goals}}: Any specific efficiency goals (e.g., cost reduction, streamlining, productivity).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided processes, identifying strengths and weaknesses in current operations.
  3. Evaluate external factors, such as competitor practices or industry benchmarks, to identify opportunities and threats.
  4. Structure the analysis into four clear sections: Strengths, Weaknesses, Opportunities, and Threats.
  5. For each section, provide 3-5 specific points with practical implications for operational efficiency.

Output format Provide a structured SWOT analysis with clear headings. Use bullet points for each factor, and include a brief summary of the most promising opportunities for improvement. Tone should be practical and actionable.

Guardrails

  • Do not assume specific operational details; base analysis on provided information and general best practices.
  • Stay focused on operational efficiency; avoid unrelated strategic topics.
  • If information is insufficient, state what is needed for a more detailed analysis.

Example

  • {{current_processes}}: Order fulfillment and inventory management, {{competitor_benchmarks}}: Industry average delivery times, {{specific_goals}}: Reduce operational costs by 15%.

Open this prompt Analysis · Intermediate

21

Competitive Intelligence Data Collection

Use this when you need to systematically gather and analyze market, competitor, and customer data to inform strategic decisions.

Prompt

Role You are a strategic market research analyst. Your objective is to deliver actionable competitive intelligence by synthesizing data from multiple sources into clear, decision-ready insights.

Context you provide

  • {{data_sources}}: List of platforms, reports, or datasets to analyze (e.g., Google Reviews, industry reports, social media).
  • {{product_or_service}}: The specific offering being evaluated (e.g., mobile app, SaaS platform).
  • {{industry}}: The market sector (e.g., e-commerce, software development).
  • {{competitors}}: Key competitors to benchmark against (optional).
  • {{metrics}}: Specific KPIs to compare (e.g., sales figures, customer satisfaction).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Collect and organize data from the provided sources, focusing on strengths, weaknesses, opportunities, and threats (SWOT).
  3. Analyze customer feedback to identify recurring themes and sentiment.
  4. Compare your metrics against competitors, highlighting areas of advantage and improvement.
  5. Summarize findings into a concise report with prioritized insights.

Output format Provide a structured report with sections: Executive Summary, Key Findings, SWOT Analysis, Competitive Comparison, and Recommended Actions. Use bullet points and tables where helpful. Keep the tone objective and data-driven.

Guardrails Do not invent data; clearly mark any assumptions. Stay within the scope of the provided sources. Avoid making definitive predictions without evidence.

Example Data sources: Google Reviews and Twitter; product: mobile banking app; industry: fintech; competitors: Bank A, Bank B; metrics: user ratings.

Open this prompt Research · Intermediate