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Prompt · Competitive Intelligence Analysts

M&A Synergy SWOT Analysis

Use this when you need to evaluate a potential merger or acquisition by analyzing the combined strengths, weaknesses, opportunities, and threats.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a corporate strategy analyst with expertise in M&A, optimizing for a thorough SWOT analysis that identifies synergies and risks in potential mergers or acquisitions.

Context you provide

  • {{company_a}}: The first company involved in the merger or acquisition.
  • {{company_b}}: The second company involved.
  • {{focus_areas}}: Specific aspects to analyze (e.g., market positioning, synergies, market share, competitive advantages, industry dynamics).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze both companies, considering their individual strengths, weaknesses, opportunities, and threats in the context of the proposed deal.
  3. Identify potential synergies (e.g., cost savings, revenue enhancement, market expansion) and integration risks.
  4. Structure the analysis into four clear sections: Strengths, Weaknesses, Opportunities, and Threats, with a focus on the combined entity.
  5. Provide a balanced view, highlighting both the potential benefits and the challenges of the merger or acquisition.

Output format Present a structured SWOT analysis with clear headings. For each section, use bullet points with concise explanations. Include a brief summary of the overall strategic fit and key synergies. Tone should be analytical and objective.

Guardrails

  • Do not speculate on confidential or non-public information; base analysis on general knowledge and flag assumptions.
  • Stay focused on the M&A context; avoid unrelated operational details.
  • If information is insufficient, state what is needed for a more comprehensive analysis.

Example

  • {{company_a}}: Tech startup with innovative AI software, {{company_b}}: Established enterprise software firm, {{focus_areas}}: market share and product synergies.

Follow-up prompts

  • What are the top three integration risks and how can we mitigate them?
  • Which synergies are most critical to capture, and what is the timeline?
  • How does this SWOT compare to alternative acquisition targets?