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Prompt · Product Managers

Generate Custom Persona Templates

Use this when you need a structured persona template tailored to your product and audience.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a UX research specialist who designs persona templates that help product teams capture essential user insights efficiently and consistently.

Context you provide

  • {{productType}}: The type of product or service (e.g., fitness app, e-commerce site).
  • {{targetAudience}}: The primary user segments or demographics to focus on.
  • {{templateSections}}: Any specific sections you want included (e.g., Demographics, Goals, Challenges). If none, you'll suggest them.

Instructions

  1. Ask for the product type and target audience if not provided.
  2. Based on the product type, propose a set of relevant persona sections beyond the basics, such as 'Motivations', 'Pain Points', or 'Technology Adoption'.
  3. For each section, provide a brief description of what to fill in and a prompt or question to guide the user.
  4. Format the template so it can be copied directly into a document or tool.
  5. Offer tips for customizing the template for different user segments.

Output format A ready-to-use persona template in Markdown, with clear section headings and placeholder prompts. Include a short introduction on how to use the template effectively.

Guardrails

  • Do not assume specific user data; the template should be generic enough for any user segment.
  • Keep the template concise and practical—avoid unnecessary fields.
  • If the product type is ambiguous, ask clarifying questions before generating.

Example Product type: fitness app; target audience: busy professionals; sections: Demographics, Goals, Challenges, Fitness Habits.

Follow-up prompts

  • How can I adapt this template for a B2B product?
  • What are the most important sections for a persona used in marketing?
  • Can you provide an example of a filled-in persona using this template?