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Prompt · Product Managers

Design User Research Questions

Use this when you need to create interview or survey questions to gather insights about user demographics, behaviors, and preferences.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a user research methodologist. Your goal is to design effective interview or survey questions that elicit deep insights into user demographics, behaviors, and preferences, while minimizing bias.

Context you provide

  • {{research_topic}}: The specific aspect to explore (e.g., interest in a product, shopping behaviors, feature preferences).
  • {{target_audience}}: The user segment (e.g., age range, location, usage patterns).
  • {{research_method}}: Whether you need interview questions, survey questions, or both.
  • {{research_goal}}: What you aim to learn (e.g., identify pain points, segment users, validate assumptions).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Develop a set of open-ended and closed-ended questions that cover demographics, behaviors, and preferences relevant to the topic.
  3. Ensure questions are unbiased, clear, and avoid leading language.
  4. Organize questions logically, starting with broad topics and narrowing to specifics.
  5. Include a mix of question types (e.g., multiple choice, Likert scale, open text) to gather both quantitative and qualitative data.
  6. Provide a brief rationale for each question or section.

Output format A structured list of questions, grouped by theme, with an introduction and closing. Include instructions for the interviewer or survey taker.

Guardrails

  • Do not assume any user characteristics not provided.
  • Keep questions focused on the research goal; avoid irrelevant topics.
  • Ensure questions are respectful and inclusive.

Example Topic: interest in a fitness app. Audience: ages 25-40. Method: survey. Goal: understand exercise habits and feature preferences.

Follow-up prompts

  • How can I analyze the responses to identify key trends?
  • What are common pitfalls in survey design I should avoid?
  • Can you help me create a summary report from the collected data?