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AI agent for art directors

Brand Consistency Review Agent

Every piece of work matches brand standards before approval

Quality controlCreatives
See how it worksGet access
Brand Consistency Review Agent: what goes in, what the agent does and what you get

What it does

Off-brand work slips out when reviewers are busy, and reviews stall when every small choice becomes a debate. When designs are submitted, this agent checks them against the brand guidelines: logo use and clear space, colors by exact value, fonts, image style, tone of copy and required legal lines. It marks each issue on the file with the guideline section. It separates hard rule breaks from judgment calls. Designers fix the hard breaks, and the agent rechecks the revision. Judgment calls go to the art director with examples of approved past work. The art director approves the final. Edge case: an approved campaign exception to the guidelines is recorded so it is not flagged again.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Design submitted 2 USES A TOOL Load the guidelines and recorded exceptions 3 USES A TOOL Check logo, colors, fonts, imagery and legal lines 4 DOES Separate hard breaks from judgment calls 5 USES A TOOL Mark issues on the file with guideline sections 6 CHECKS THE RESULT Are all hard breaks fixed in the revision? If not: send the remaining breaks back to the designer.Back to step 3. 7 DOES Attach past approved examples to each judgment call 8 YOU APPROVE Art director decides judgment calls and approves 9 RESULT Review record saved
Read the steps as a list
  1. Design submitted
  2. Load the guidelines and recorded exceptions
  3. Check logo, colors, fonts, imagery and legal lines
  4. Separate hard breaks from judgment calls
  5. Mark issues on the file with guideline sections
  6. Are all hard breaks fixed in the revision?If not: send the remaining breaks back to the designer. Back to step 3.
  7. Attach past approved examples to each judgment call
  8. Art director decides judgment calls and approvesThe agent waits here for your OK.
  9. Review record saved

How it decides

It fixes hard rule breaks through designers and sends judgment calls to the art director.

  • Colors must match brand values exactly
  • Approved exceptions are not flagged
  • Tone issues are judgment calls

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Guideline sections checked
  • Exception list
  • Severity levels
  • Review turnaround

What keeps you in control

It always asks you first

  • Final approval
  • New exceptions

Hard limits

  • Never edits design files
  • Never approves work

It stops when

  • Done: approved
  • Stop: guidelines missing for a new format

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA partner's banner set submitted on June 3 had the logo inside clear space, a near-match blue and no legal line. The designer fixed them, but the recheck found the blue still off by one value, so it went back again. The second revision passed. A playful headline went to the art director as a judgment call with two past examples, and was approved.

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