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AI agent for brand managers

Brand Guideline Compliance Review Agent

Only on-brand assets with approved claims are released

Quality controlComplianceManagementMarketing
See how it worksGet access
Brand Guideline Compliance Review Agent: what goes in, what the agent does and what you get

What it does

Brand managers see a steady stream of ads, posts, decks and packaging files, and rushed reviews let off-brand work go live. This agent checks each asset against the brand guidelines: logo version and clear space, color values, fonts, tone of voice and the list of approved product claims. It lists each issue with where it is and which rule it breaks, ranked by severity. A co-branded asset follows the partnership agreement where its rules differ. It sends the list to the creator and checks the revised version when it returns. If issues remain, it sends them back again. The brand manager approves the final version and decides on exceptions.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueApprovedNo 1 STARTS WHEN Asset submitted for review 2 USES A TOOL Check logo, colors, fonts and layout rules 3 USES A TOOL Check product claims against the approved list 4 DOES List issues by severity with locations 5 USES A TOOL Send issue list to the creator and receive revision 6 CHECKS THE RESULT Are all must-fix issues resolved in the revision? If not: send remaining issues back to the creator. Backto step 2. 7 YOU APPROVE Brand manager approves the asset 8 RESULT Approved asset with review record
Read the steps as a list
  1. Asset submitted for review
  2. Check logo, colors, fonts and layout rules
  3. Check product claims against the approved list
  4. List issues by severity with locations
  5. Send issue list to the creator and receive revision
  6. Are all must-fix issues resolved in the revision?If not: send remaining issues back to the creator. Back to step 2.
  7. Brand manager approves the assetThe agent waits here for your OK.
  8. Approved asset with review record

How it decides

It marks claims and logo misuse as must-fix and minor style issues as should-fix, and passes an asset only when no must-fix issues remain.

  • Unapproved claims are always must-fix
  • Partner rules override where the agreement says so
  • Should-fix items can be waived by the brand manager

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Must-fix versus should-fix rules
  • Approved claims list
  • Review turnaround target
  • Channels covered

What keeps you in control

It always asks you first

  • Releasing an asset
  • Waiving a rule

Hard limits

  • Never publishes assets
  • Never approves new claims

It stops when

  • Done: asset approved
  • Stop: claim needs legal review; route to legal

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA retail banner used the old logo, a gray outside the palette and the claim that the product lasts twice as long, which was not approved. The creator fixed the logo and color, but the recheck failed because the claim remained. The agent sent it back with the approved claim wording. The second revision passed, and the brand manager approved it.

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