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AI agent for sales

Hotel Corporate Account Rate Negotiation Agent

Set corporate rate proposals using production data and a modeled effect.

DecisionsManagementHospitality and eventsSales
See how it worksGet access
Hotel Corporate Account Rate Negotiation Agent: what goes in, what the agent does and what you get

What it does

Corporate rates are set on gut feeling at renewal time. The agent pulls production by account, compares rates and average daily rate, models what a rate change does to room nights and revenue, and drafts a proposal range. It rechecks the range against competitor rates and the account's value. If the range is out of line, it revises. It builds a one page brief per account. The manager approves any offer. Edge case: an account books 900 nights a year at a rate 15 percent below the average daily rate, so the agent proposes a modest rise with a volume commitment.

How it works

Follow the arrows from top to bottom. The orange dashed arrow is the loop: when a check fails, the agent goes back and tries again.

Start and resultWhat it doesA check on its own workWaits for your OKGoes back and retries
Yes, continueYes, continueApprovedNoNo 1 STARTS WHEN Renewal date approaches 2 USES A TOOL Pull production by account for 12 months 3 DOES Compare the account's rate with ADR and the market 4 DOES Model revenue at several rates with volume loss 5 CHECKS THE RESULT Does the range protect revenue and fit the market? If not: Adjust the range and model again. Back to step3. 6 USES A TOOL Check competitor rates for the same period 7 CHECKS THE RESULT Is the proposal within market rates? If not: Revise the range and retest. Back to step 3. 8 DOES Draft the proposal range and the brief 9 YOU APPROVE Manager approves any offer 10 RESULT Account brief and proposed range
Read the steps as a list
  1. Renewal date approaches
  2. Pull production by account for 12 months
  3. Compare the account's rate with ADR and the market
  4. Model revenue at several rates with volume loss
  5. Does the range protect revenue and fit the market?If not: Adjust the range and model again. Back to step 3.
  6. Check competitor rates for the same period
  7. Is the proposal within market rates?If not: Revise the range and retest. Back to step 3.
  8. Draft the proposal range and the brief
  9. Manager approves any offerThe agent waits here for your OK.
  10. Account brief and proposed range

How it decides

It models revenue under several rates using the account's volume and an assumed volume loss. It proposes a range that protects revenue and stays within market rates.

  • Floor rate protects the minimum revenue per room night
  • Modeled volume loss is stated in the brief
  • Compare with at least 3 competitors
  • Accounts over 500 nights a year get a manager review

Make it yours

Every agent is a starting point. You choose these settings for your own situation.

  • Floor rate
  • Volume loss assumption (default 5 percent)
  • Competitors compared
  • Lead time before renewal (default 90 days)

What keeps you in control

It always asks you first

  • Manager approves any offer to an account

Hard limits

  • Never sends an offer to an account
  • Never goes below the floor rate

It stops when

  • Done: offer approved and sent
  • Stop: account is not renewed

Set it up

We guide you through the set-up, step by step

Members get the full set-up guide for this agent. No technical skills needed: you copy, paste and upload.

10 minto set it up in your AI
5 AIsChatGPT, Claude, Copilot, Gemini, Grok
  • One set of instructions to paste into your AI, with the clicks for ChatGPT, Claude, Microsoft 365 Copilot, Gemini and Grok
  • The agent then walks you through connecting your own data, one source at a time
  • A downloadable copy with the flow chart, the rules and the full guide
Get access to this agent

An example run

What happensA firm booked 900 nights at $138 against an ADR of $162. The model of a $12 rise assumed 5 percent lost volume and gave $18,000 more revenue. The market check showed competitors at $150 to $170, so the range passed. The first model, a $30 rise, failed the market check and was reduced. The manager approved a $12 rise with a volume commitment.

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