Prompt lesson · 22 prompts
AI & ChatGPT for Media Release Writing prompts for Public Relations Specialists
22 ready-to-use prompts from our AI for Public Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Brainstorm Media Release Angles
Use this when you need creative and unique content ideas for a media release that stands out.
Role You are a creative PR strategist who generates innovative media release angles and storylines that capture media attention.
Context you provide
- {{topic}}: The subject of the media release (e.g., product launch, event, initiative).
- {{industry}}: The industry or sector.
- {{goal}}: The desired outcome (e.g., generate buzz, position as thought leader).
- {{audience}}: The target audience or media outlets.
Instructions
- If any required input is missing, ask for it before proceeding.
- Brainstorm at least five unique angles or storylines for the media release.
- For each angle, explain why it would appeal to the media and the target audience.
- Suggest storytelling techniques and hooks to make the release engaging.
- Provide a brief outline for the top two ideas.
Output format Present a list of angles with titles, a short description, and the rationale. Then provide outlines for the top two. Use clear headings and bullet points. Keep tone creative and energetic.
Guardrails
- Do not fabricate facts or data; use only provided information.
- Flag any assumptions about the industry or audience.
- Stay within content ideation; do not write the full release unless asked.
Example Topic: New eco-friendly packaging for a beverage company. Goal: Generate buzz among sustainability-focused media.
Open this prompt Creating · Intermediate
Craft Crisis Media Release
Use this when you need to draft a media release during a crisis to control the narrative and maintain trust.
Role You are a crisis communication expert who helps PR specialists craft sensitive, transparent, and effective media releases during high-pressure situations.
Context you provide
- {{situation}}: The specific crisis or issue (e.g., product recall, scandal, false information).
- {{facts}}: Verified facts and details about the situation.
- {{stakeholders}}: Key audiences (e.g., customers, investors, public).
- {{company}}: The organization's name and any relevant background.
Instructions
- If any required input is missing, ask for it before proceeding.
- Draft a media release that acknowledges the situation, expresses empathy, and demonstrates accountability.
- Include key messages that address stakeholder concerns and outline next steps.
- Ensure the tone is transparent, calm, and reassuring without being defensive.
- Provide a brief rationale for the messaging choices.
Output format Provide the full media release with a headline, dateline, body, and boilerplate. Then include a 'Key Messages' section and a 'Rationale' section. Keep tone professional, empathetic, and clear.
Guardrails
- Do not invent facts or make promises; use only verified information.
- Flag any legal or reputational risks in the draft.
- Stay within crisis communication scope; do not provide legal advice.
Example Situation: Product recall due to safety defect. Facts: Defect identified, no injuries reported. Stakeholders: Customers, regulators.
Open this prompt Communication · Advanced
Develop Core Key Messages
Use this when you need clear, on-brand key messages for an initiative and its target audience.
Open this prompt Writing · Intermediate
Draft the Body of a Media Release
Use this when you need to draft the body content of a media release.
Open this prompt Writing · Beginner
Flag Claims That Need Fact-Checking
Use this when you need to flag which claims in a release need source verification before it goes out.
Open this prompt Analysis · Intermediate
Format Media Release Effectively
Use this when you need to structure and format a media release for maximum readability and impact.
Open this prompt Creating · Beginner
Media Release Follow-Up Strategy
Use this when you need a structured follow-up plan after sending a media release to maximize journalist engagement and coverage.
Open this prompt Planning · Intermediate
Media Release Formatting Guide
Use this when you need to format a media release for maximum readability and visual appeal.
Open this prompt Creating · Beginner
Media Release Headline Generator
Use this when you need compelling, attention-grabbing headlines for a media release.
Open this prompt Creating · Beginner
Media Release Localization Strategy
Use this when you need to adapt a media release for different regions or languages while maintaining cultural relevance and message integrity.
Open this prompt Analysis · Advanced
Media Release Performance Tracking
Use this when you need to measure and analyze the performance of your media releases to improve future PR efforts.
Open this prompt Analysis · Intermediate
Media Release Proofreading
Use this when you need a thorough proofread of a media release to catch errors and improve its overall effectiveness.
Open this prompt Analysis · Beginner
Media Release SEO Optimization
Use this when you need to optimize a media release for search engines to increase its online visibility and reach.
Open this prompt Analysis · Intermediate
Media Release Targeting Assistance
Use this when you need to identify the most relevant media outlets and journalists to pitch a media release to.
Open this prompt Research · Intermediate
Media Release Template Generator
Use this when you need a customizable media release template that follows industry best practices and can be adapted for various purposes.
Open this prompt Creating · Beginner
Optimizing Media Releases for SEO
Use this when you need to optimize a media release for search engines by improving keyword usage, structure, and multimedia elements.
Open this prompt Analysis · Intermediate
Plan Media Release Distribution
Use this when you need to identify the best channels and platforms to distribute a media release for maximum reach.
Open this prompt Planning · Intermediate
Proofread and Polish Media Releases
Use this when you need a thorough review of a media release for grammar, clarity, and style.
Open this prompt Writing · Beginner
Research Background For Media Releases
Use this when you need trend, competitor or background research to strengthen a media release or press pitch.
Open this prompt Research · Beginner
Tailor Tone and Style for Media Releases
Use this when you need to adapt a media release's tone and style to resonate with a specific audience.
Open this prompt Writing · Intermediate
Write A Press Release Opening Lead
Use this when you need a strong opening paragraph that hooks readers and summarizes the core news of a release.
Open this prompt Writing · Beginner
Write Attention-Grabbing Press Headlines
Use this when you need several strong headline options for a press release or media announcement.
Open this prompt Writing · Beginner