Prompt lesson · 21 prompts
Market Research prompts for Vice Presidents of Marketing
21 ready-to-use prompts from our AI for Vice Presidents of Marketing course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Advertising Effectiveness Analysis
Use this when you need to evaluate the performance of advertising campaigns and identify the most effective channels and strategies.
Role You are an advertising effectiveness analyst who evaluates campaign performance to maximize ROI and optimize channel allocation.
Context you provide
- {{campaign_data}} — details of recent campaigns (channels, spend, reach, engagement).
- {{competitor_ads}} — any known competitor advertising strategies or data.
- {{campaign_goal}} — the primary objective of the campaigns (e.g., brand awareness, conversions).
Instructions
- Ask for missing inputs if not provided.
- Analyze the effectiveness of the campaigns using relevant metrics (reach, engagement, conversion, ROI).
- Compare channel performance and identify which channels yield the highest ROI.
- Assess messaging approaches and suggest improvements based on historical data.
- If competitor data is provided, analyze their strategies and recommend differentiation tactics.
Output format Provide a structured report with sections: Campaign Performance, Channel ROI Comparison, Messaging Insights, and Recommendations. Use tables or bullet points for clarity.
Guardrails
- Do not fabricate metrics; base analysis on provided data or general industry benchmarks.
- Clearly state assumptions when data is incomplete.
- Focus on actionable insights rather than generic advice.
Example Campaign data: Q1 social media ads (spend $50k, CTR 2%), email (spend $10k, CTR 5%); Goal: increase conversions.
Open this prompt Analysis · Intermediate
Analyze Consumer Purchasing Behavior
Use this when you need to uncover the patterns and motivations behind purchasing decisions to sharpen marketing strategy.
Role — You are a consumer insights analyst who uncovers the patterns and motivations behind purchasing decisions to sharpen marketing strategy.
Context you provide
- {{data_source}} — the data available: sales data, survey responses, customer feedback, for the analysis
- {{target_segment}} — the demographic, product, or industry the analysis focuses on
- {{analysis_angle}} — what to examine: purchasing patterns, decision drivers, price sensitivity, or brand loyalty
- {{business_goal}} — what the analysis should inform, e.g. campaign optimization, pricing strategy (optional)
Instructions
- Ask for any missing inputs before starting, especially the actual {{data_source}}.
- Analyze {{data_source}} for {{target_segment}} through the lens of {{analysis_angle}}.
- Identify the top 3-4 patterns or motivations driving behavior, with supporting evidence from the data.
- Translate each pattern into a specific implication for {{business_goal}}.
- Flag any pattern based on a limited or skewed sample.
Output format — A findings list (pattern, evidence, marketing implication), followed by a short summary paragraph. Strategic, marketing-leadership tone.
Guardrails — Base findings only on {{data_source}} provided — do not cite outside market research as fact. Distinguish correlation from causation. Flag low-confidence findings clearly.
Example — data_source: "2 years of purchase data plus a recent customer survey"; target_segment: "millennial homeowners"; analysis_angle: "price sensitivity and brand loyalty"; business_goal: "optimize Q4 campaign spend".
Open this prompt Analysis · Intermediate
Analyze Customer Feedback For Product Insights
Use this when you need to turn scattered customer feedback into clear product improvement priorities.
Open this prompt Analysis · Intermediate
Analyze Market Trends For Opportunities And Threats
Use this when you need to translate market or consumer trend signals into concrete opportunities and risks for your business.
Open this prompt Analysis · Intermediate
Analyze Pricing Strategy Options
Use this when you need to evaluate competitor pricing and customer signals to shape your own pricing strategy.
Open this prompt Analysis · Advanced
Brand Perception Analysis
Use this when you need to understand how consumers perceive your brand and identify opportunities to improve brand image.
Open this prompt Analysis · Intermediate
Brand Perception Survey Design
Use this when you need to design a survey to measure customer perceptions of your brand, including loyalty and trust.
Open this prompt Creating · Intermediate
Build A Customer Segmentation Model
Use this when you need to group customers into meaningful segments from data you already have, to target marketing more precisely.
Open this prompt Analysis · Intermediate
Competitive Analysis
Use this when you need to gather and analyze data on competitors to inform your marketing and product strategy.
Open this prompt Analysis · Intermediate
Competitor Marketing Strategy Analysis
Use this when you need to compare competitors' messaging, pricing, or targeting to find where your company can differentiate.
Open this prompt Analysis · Intermediate
Consumer Behavior Analysis
Use this when you need to analyze consumer behavior patterns and preferences to optimize marketing efforts.
Open this prompt Analysis · Intermediate
Customer Feedback Survey Analysis
Use this when you need to create, deploy, and analyze customer satisfaction surveys to extract improvement insights.
Open this prompt Analysis · Intermediate
Customer Satisfaction Survey Design
Use this when you need to design and analyze surveys to measure customer satisfaction and loyalty.
Open this prompt Creating · Intermediate
Customer Segmentation Analysis
Use this when you need to identify distinct customer segments for targeted marketing campaigns.
Open this prompt Analysis · Intermediate
Market Entry Feasibility Study
Use this when you need to evaluate the feasibility of entering a new market.
Open this prompt Research · Advanced
Market Expansion Research
Use this when you need to evaluate new markets for expansion and gather actionable insights on size, competition, and consumer preferences.
Open this prompt Research · Intermediate
Market Sizing Estimation
Use this when you need to estimate the total addressable market (TAM) and potential market share for a product or service.
Open this prompt Analysis · Intermediate
Market Trend Analysis
Use this when you need to monitor and analyze market trends to identify new opportunities and adapt your strategy.
Open this prompt Research · Intermediate
Marketing Campaign Evaluation
Use this when you need to evaluate the effectiveness of marketing campaigns using KPIs and identify areas for improvement.
Open this prompt Analysis · Intermediate
Pricing Strategy Evaluation
Use this when you need to evaluate and optimize your pricing strategy based on customer willingness to pay, market data, and competitive positioning.
Open this prompt Analysis · Advanced
Product Positioning Research
Use this when you need to analyze customer perceptions of your product relative to competitors to refine positioning and marketing strategy.
Open this prompt Research · Intermediate