MCP server · Research

Brand System MCP server

Your AI can read your brand guidelines, make on-brand content, and check drafts against your rules.

Research For marketing For creatives For pr and communications Marketing

This is a helper that turns the brand material you already have, like your website, a PDF guide, or a Figma library, into something your AI can actually read and use. Once it is connected, your AI stops guessing at your colors, fonts, and tone. It is handy for anyone who makes marketing or design content and is tired of correcting the same off-brand mistakes.

What is an MCP server? The 30-second version

On its own, your AI can only chat with you. It does not know your brand colors, your fonts, or how your company talks. An MCP server is a small helper program that gives your AI a new skill or a connection to a service, and here it connects your AI to your brand guidelines. So when you ask for a social post or a landing page, the AI can look up your real brand rules and follow them.

What this MCP server does

You point it at a source, like your website address, and it reads the page to pull out your colors, fonts, and logo. It saves all of that into a folder on your computer called .brand, along with plain rules about your voice and things to avoid. From then on, when you ask your AI to write or design something, the AI loads those rules first and works from them. You can also hand it a draft and ask whether it follows your brand, and it gives you a score with the problems it found.

Click to zoom

What you can do with it

Pull your colors, fonts, and logo straight from your website
Save your brand into a folder you can reuse in any AI tool
Write social posts, emails, or page copy that follow your brand voice
Check a draft for off-brand colors, wrong fonts, and banned words
Score a piece of content from 0 to 100 against your brand rules
Build buyer personas and a messaging plan through a guided interview
Export a visual brand report you can paste into any AI chat

Try asking your AI

“Run brand_start for my company Acme Corp using our website acme.com”
“Write a social graphic caption about our Q3 product launch using my brand”
“Check this draft against my brand rules and tell me what is off”
“Score this blog post against my brand and list the problems”

What it gives back to you

You get back a folder of files on your computer, plus answers in the chat. The chat shows you the colors, fonts, and logo it found, a summary of your brand rules, and a score with notes when you ask it to check something. It can also produce a visual brand report as an HTML file you can open in a browser or paste into another AI chat.

Before you start

What you need

Node.js installed on your computer (the free program that runs this helper)
A website address, PDF, or Figma file that shows your brand
The Claude desktop app, Cursor, Windsurf, Cline, or Codex to connect it to

Good to know

It reads your website, PDFs, and Figma files, so only point it at material you are allowed to share, and it writes files into a .brand folder on your computer.

Install it with your AI

Add Brand System MCP server to your AI, no technical skills needed

You don't install anything by hand. You copy one prompt, paste it into an AI that can work on your computer, and it checks, installs and connects the server for you, asking you when it needs something.

Sign in to get the install prompt

Members get a ready-made prompt that lets the Claude desktop app check Brand System MCP server, install it and connect it for them, step by step. You don't need any technical skills: you copy, paste and answer a few questions. Your connected AI can also find and install any of the 4,066 MCP servers here for you.