Mura Raises $6 Million to Streamline Commercial Field Service Payments With AI Automation

Mura Emerges with $6 Million Seed Funding to Automate Commercial Field Service Operations

Mura, an AI platform focused on commercial field service operations, has announced its emergence from stealth mode with $6 million in seed funding. The platform uses AI to automate order-to-cash workflows, helping HVAC and other field service providers reduce overhead costs and secure faster payments.

What Mura Does

Based in New York, Mura offers an AI-driven system that integrates seamlessly with existing field service management tools. Instead of replacing current software, Mura's "dark software" operates invisibly within these systems to streamline back-office processes.

This approach allows companies to save time and resources without disrupting their daily operations. The automation focuses on reducing manual tasks like purchase order processing, invoicing, and accounting, which are traditionally time-consuming and prone to errors.

Background and Founders

Mura was founded by Ryan Smith and Claire DeRoberts, the team behind LeafLink, a leading B2B cannabis marketplace handling the majority of wholesale cannabis orders in the U.S. They brought on James Mackey as technical co-founder, whose AI experience includes work with the marketing platform Attentive.

The company targets mid-market to enterprise-level field service providers, many of which have recently been acquired by private equity firms aiming to optimize efficiency and profitability.

Why Mura Matters for Operations Professionals

Commercial field service companies often face challenges with manual back-office tasks that slow down payment cycles and add overhead. Mura addresses this by automating critical workflows without requiring teams to adopt new platforms.

Ryan Smith, CEO of Mura, explains: "Most commercial field service companies are overspending on manual processes in their back office while juggling high days sales outstanding. Our technology helps them save time and get paid faster without increasing headcount."

Early Results and Customer Feedback

Since launching its first customer in October 2024, Mura has onboarded several companies, showing promising results. One customer reduced purchase order processing time by 80% and experienced fewer accounting and billing errors.

Nick Dosen, CFO of Tolin Mechanical, shared: "Mura's platform has transformed how we manage workflow. We've saved significant time for our customer service reps and field technicians, which improved our invoicing cycles. The seamless integration with our existing systems made the transition smooth."

Funding and Future Plans

The $6 million seed round was co-led by Level One Fund and Lerer Hippeau, following a $1.5 million pre-seed round earlier this year. Funds will be used to expand Mura's engineering team, enhance automation in accounts receivable and payable, and increase integrations with more field service platforms.

Andrea Hippeau, partner at Lerer Hippeau, noted: "Mura’s approach of embedding AI within existing workflows offers clear operational benefits. Ryan and Claire have a strong history of building impactful platforms, and this investment builds on that momentum."

James Stewart, founding partner at Level One Fund, added: "Advances in AI now make solutions like Mura’s order-to-cash automation possible. Their platform is already improving operations for commercial field service companies."

Learn More

For operations professionals looking to explore AI automation tools that integrate smoothly with existing workflows, Mura’s approach offers practical benefits worth watching.

Visit www.mura.co for more information.