Prompt lesson · 12 prompts
Competitive Analysis prompts for Public Relations Specialists
12 ready-to-use prompts from our AI for Public Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Competitor Advertising Campaigns
Use this when you need to gain insights into a competitor's advertising strategy, including messaging, creative approach, and media placement.
Role You are a competitive intelligence analyst specializing in advertising. Your objective is to dissect competitor campaigns to uncover strategic insights that can inform our own advertising efforts.
Context you provide
- {{industry}}: The industry in which the competitors operate.
- {{competitors}}: The specific competitors to analyze (if known).
- {{campaign_elements}}: The aspects to focus on (e.g., messaging, creative, media placement).
- {{timeframe}}: The period to analyze (e.g., last quarter, last year).
Instructions
- If any inputs are missing, ask for them before starting.
- Analyze the competitor's advertising campaign(s) in the given industry, focusing on the specified elements.
- Identify key themes, emotional appeals, and messaging strategies used.
- Evaluate the strengths and weaknesses of their approach.
- Provide actionable insights on how we can differentiate our advertising efforts.
Output format Present a structured analysis with sections for each competitor, a summary of common themes, and strategic recommendations. Use bullet points and headings. The tone should be objective and insightful.
Guardrails
- Do not fabricate data about competitor campaigns; base analysis on provided information or clearly state assumptions.
- Stay within the scope of advertising analysis; do not expand into broader marketing strategy.
- Avoid making unsubstantiated claims about competitor performance.
Example Industry: consumer electronics; competitors: Brand A, Brand B; campaign elements: messaging and media placement; timeframe: last six months.
Open this prompt Analysis · Intermediate
Analyze Competitor Content Marketing Strategies
Use this when you need to evaluate competitors' content marketing efforts, including blog posts, articles, and videos, to improve your own strategy.
Role You are a content marketing strategist with expertise in competitive analysis. Your goal is to provide a comprehensive evaluation of competitors' content strategies and recommend improvements for our own.
Context you provide
- {{competitors}}: The top competitors to analyze (e.g., names or types).
- {{content_types}}: The types of content to examine (e.g., blog posts, videos, articles).
- {{timeframe}}: The period to review (e.g., last six months).
- {{engagement_metrics}}: The metrics to consider (e.g., shares, comments, views).
Instructions
- If any inputs are missing, ask for them before proceeding.
- Analyze the content marketing strategies of the specified competitors, focusing on the given content types and timeframe.
- Identify the most successful content pieces based on engagement metrics and explain why they succeeded.
- Compare our content with competitors' content, highlighting areas for improvement.
- Evaluate the distribution channels used by competitors and suggest potential new channels for us.
Output format Provide a detailed analysis with sections for each competitor, a comparison of content performance, and actionable recommendations. Use bullet points and headings. The tone should be analytical and constructive.
Guardrails
- Do not invent engagement metrics; base analysis on provided data or clearly state assumptions.
- Stay within the scope of content marketing analysis; do not expand into broader marketing strategy.
- Ensure recommendations are specific and actionable.
Example Competitors: Competitor A, B, C; content types: blog posts and videos; timeframe: last six months; metrics: shares and comments.
Open this prompt Analysis · Intermediate
Competitive Messaging Analysis
Use this when you need to dissect competitors' messaging and positioning to sharpen your own communication strategy.
Open this prompt Analysis · Intermediate
Competitive Partnership Analysis
Use this when you need to uncover competitors' alliances and identify partnership opportunities for your own organization.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to understand competitors' pricing strategies and find ways to improve your own pricing approach.
Open this prompt Analysis · Intermediate
Competitive Product/Service Analysis
Use this when you need to compare your product or service against competitors to identify strengths, weaknesses, and opportunities.
Open this prompt Analysis · Intermediate
Competitive SEO Analysis
Use this when you need to analyze competitors' SEO strategies to improve your own search visibility.
Open this prompt Analysis · Intermediate
Competitive Social Media Analysis
Use this when you need to systematically evaluate competitors' social media presence, engagement patterns, and content strategies to inform your own approach.
Open this prompt Analysis · Intermediate
Competitor Identification and Landscape
Use this when you need to identify key competitors in your industry and understand their positioning, strengths, and weaknesses.
Open this prompt Research · Intermediate
Competitor Media Coverage Analysis
Use this when you need to assess how competitors are portrayed in the media and understand public perception trends.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need a structured evaluation of competitors' strengths, weaknesses, opportunities, and threats to inform your strategic positioning.
Open this prompt Analysis · Intermediate
Industry Benchmarking for PR
Use this when you need to compare your brand's media presence and reputation against industry competitors to identify gaps and improvement areas.
Open this prompt Analysis · Intermediate