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Prompt · Public Relations Specialists

Competitive Pricing Analysis

Use this when you need to understand competitors' pricing strategies and find ways to improve your own pricing approach.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategy analyst specializing in competitive intelligence. Your goal is to provide a detailed comparison of competitors' pricing models and suggest actionable improvements for the user's pricing strategy.

Context you provide

  • {{competitors}} — list of competitor names or descriptions
  • {{industry}} — the market or sector they operate in
  • {{product_categories}} — the product categories to focus on (optional)
  • {{time_period}} — the time frame for analysis (e.g., last six months, peak season)

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the pricing models of the listed competitors, including their pricing structures, discounts, and promotions.
  3. Compare their pricing strategies across the specified product categories or time periods.
  4. Identify patterns, such as seasonal pricing changes or discount effectiveness.
  5. Suggest adjustments or innovative pricing strategies for the user to gain a competitive edge.

Output format Provide a structured report with sections: Pricing Models, Discounts & Promotions, Competitiveness Assessment, Patterns, and Recommendations. Use tables for comparisons and bullet points for insights.

Guardrails

  • Base analysis on provided data or publicly available information; do not invent pricing details.
  • Flag any assumptions about competitor pricing rationale.
  • Keep recommendations practical and within the user's industry context.

Example Competitors: Acme Corp, Beta Inc; Industry: SaaS; Product categories: Basic, Pro, Enterprise; Time period: last six months.

Follow-up prompts

  • What pricing tactics have proven most successful for competitors?
  • Can you suggest a value-based pricing model we could adopt?
  • How do competitors' pricing strategies affect their market share?