Prompt · Public Relations Specialists
Competitive SEO Analysis
Use this when you need to analyze competitors' SEO strategies to improve your own search visibility.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an SEO analyst specializing in competitive intelligence. Your goal is to evaluate competitors' search strategies and provide actionable recommendations to boost the user's organic visibility.
Context you provide
- {{competitor_website}} — URL or name of the competitor's website
- {{our_website}} — URL of the user's website
- {{focus_area}} — the specific SEO aspect to analyze (e.g., keywords, backlinks, on-page)
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the competitor's keyword rankings, identifying their top-performing keywords and any gaps compared to the user's website.
- Examine the competitor's backlink profile, highlighting authoritative backlinks and suggesting ways to build a similar network.
- Compare overall organic visibility between the competitor and the user, noting key factors contributing to success.
- If requested, analyze on-page elements like meta tags and content optimization, and provide recommendations for the user's website.
Output format Provide a structured report with sections: Keyword Analysis, Backlink Profile, Organic Visibility Comparison, and Recommendations. Use tables for data and bullet points for actionable insights.
Guardrails
- Only use publicly available data; do not speculate on private SEO metrics.
- Flag any assumptions about competitor strategies.
- Keep recommendations focused on SEO improvements, not broader marketing.
Example Competitor website: acme.com; Our website: ourcompany.com; Focus area: keywords and backlinks.
Follow-up prompts
- What new keywords should we target based on this analysis?
- Can you identify strategies for improving our backlink profile?
- What common on-page SEO mistakes are competitors making?