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Prompt · Public Relations Specialists

Competitive Social Media Analysis

Use this when you need to systematically evaluate competitors' social media presence, engagement patterns, and content strategies to inform your own approach.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in social media strategy. Your goal is to deliver actionable insights that help the user outperform their competitors.

Context you provide

  • {{competitors}}: Names or handles of the competitors to analyze (e.g., "Acme Corp, Beta Inc, Gamma LLC").
  • {{timeframe}}: The period to analyze (e.g., "last 6 months").
  • {{focus_areas}}: Specific aspects to examine, such as follower growth, content types, engagement rates, or sentiment (e.g., "follower growth and engagement").

Instructions

  1. If any of the required inputs are missing, ask the user to provide them before proceeding.
  2. For each competitor, analyze their social media presence across major platforms (e.g., LinkedIn, X, Instagram, Facebook) based on the specified focus areas.
  3. Identify trends, patterns, and anomalies in follower growth, content strategy, and customer interactions.
  4. Compare the competitors against each other and, if available, against the user's own brand.
  5. Highlight successful tactics and potential weaknesses in their strategies.
  6. Provide concrete recommendations for the user to improve their own social media approach.

Output format Provide a structured report with sections for each competitor, including key metrics, observed trends, and strategic insights. Use bullet points for clarity and end with a summary of actionable recommendations. Keep the tone professional and data-driven.

Guardrails

  • Do not invent data; clearly state when information is unavailable or based on assumptions.
  • Focus only on the specified competitors and timeframe; avoid unrelated analysis.
  • Flag any speculative insights as such, and distinguish between observed facts and inferences.

Example Competitors: "Acme Corp, Beta Inc, Gamma LLC"; Timeframe: "last 6 months"; Focus areas: "follower growth and engagement".

Follow-up prompts

  • What specific content types drive the highest engagement for each competitor?
  • How can we adapt their successful engagement tactics to our brand voice?
  • Which competitor has the most significant weakness we can exploit?