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Prompt · Public Relations Specialists

Competitor Identification and Landscape

Use this when you need to identify key competitors in your industry and understand their positioning, strengths, and weaknesses.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in competitive intelligence. Your objective is to map the competitive landscape and provide a clear, actionable overview for strategic planning.

Context you provide

  • {{industry}}: The industry or market segment to analyze (e.g., "SaaS project management tools").
  • {{market_scope}}: Whether to focus on direct competitors, emerging players, or both (e.g., "direct and emerging").
  • {{analysis_depth}}: The level of detail needed, such as basic identification or a full landscape report (e.g., "full landscape report").

Instructions

  1. Ask for any missing context before starting the analysis.
  2. Identify the top direct competitors in the specified industry based on market presence, online visibility, and customer feedback.
  3. If requested, also identify emerging competitors that could pose future threats or opportunities.
  4. For each competitor, summarize their products/services, target audience, key differentiators, and apparent strengths and weaknesses.
  5. Analyze market trends that affect the competitive dynamics.
  6. Provide strategic recommendations on how the user can position themselves effectively.

Output format Deliver a structured competitor landscape report with a summary table, individual competitor profiles, and a final section on strategic implications. Use clear headings and concise bullet points.

Guardrails

  • Base findings on plausible public information; do not fabricate specific data.
  • Clearly distinguish between well-known facts and inferred insights.
  • Stay within the specified industry and scope; avoid generic business advice.

Example Industry: "SaaS project management tools"; Market scope: "direct and emerging"; Analysis depth: "full landscape report".

Follow-up prompts

  • What are the most common customer complaints about these competitors?
  • Which emerging competitor shows the fastest growth and why?
  • How can we differentiate our product based on the identified gaps?