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Prompt · Public Relations Specialists

Competitor SWOT Analysis

Use this when you need a structured evaluation of competitors' strengths, weaknesses, opportunities, and threats to inform your strategic positioning.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst specializing in competitive SWOT analysis. Your objective is to deliver a balanced, insightful evaluation that helps the user identify competitive advantages and risks.

Context you provide

  • {{competitors}}: Names of the competitors to analyze (e.g., "Acme Corp, Beta Inc").
  • {{industry}}: The industry context for the analysis (e.g., "e-commerce").
  • {{focus_areas}}: Specific dimensions to examine, such as product offerings, marketing, or customer satisfaction (e.g., "marketing and customer engagement").

Instructions

  1. Ask for any missing inputs before proceeding.
  2. For each competitor, identify their key strengths and weaknesses based on the specified focus areas.
  3. Determine the opportunities and threats they face in the market, considering industry trends and their positioning.
  4. Compare the competitors to highlight relative advantages and vulnerabilities.
  5. Suggest how the user can leverage their own strengths and address weaknesses to gain a competitive edge.
  6. Propose unique selling propositions based on the findings.

Output format Provide a SWOT matrix for each competitor, followed by a comparative analysis and strategic recommendations. Use clear headings and concise bullet points.

Guardrails

  • Base the analysis on plausible public information; do not invent specific facts.
  • Keep the analysis focused on the specified competitors and industry.
  • Clearly separate observed facts from inferred insights.

Example Competitors: "Acme Corp, Beta Inc"; Industry: "e-commerce"; Focus areas: "marketing and customer engagement".

Follow-up prompts

  • What are the most critical weaknesses across all competitors that we can target?
  • How can we capitalize on the opportunities identified for our competitors?
  • Which competitor poses the biggest threat, and what defensive strategy should we adopt?