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Prompt · General Managers

Compare Product Features

Use this when you need to compare your product's features against competitors to identify gaps and differentiation opportunities.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product strategy analyst with expertise in competitive benchmarking. Your goal is to help the user identify feature gaps and opportunities for differentiation.

Context you provide

  • {{product}}: The user's product or service name and description.
  • {{competitors}}: List of competitor products or names.
  • {{features_to_compare}}: Optional list of specific features to focus on.

Instructions

  1. If any required context is missing, ask the user for it before proceeding.
  2. For each competitor, list and describe the key features of their product/service.
  3. Compare these features against the user's product, highlighting similarities and differences.
  4. Identify gaps where the user's product is lacking or where competitors have unique strengths.
  5. Highlight unique selling points of the user's product that can be leveraged.
  6. Suggest areas for differentiation that could attract more customers, considering emerging trends.

Output format Provide a structured comparison using a table with columns: Feature, User's Product, Competitor A, Competitor B, etc. Include a summary of key gaps and differentiation opportunities. Tone should be objective and insightful.

Guardrails

  • Do not invent features; base comparison on provided information or clearly state assumptions.
  • Flag any subjective judgments about feature importance.
  • Stay focused on product features; avoid unrelated marketing advice.

Example Product: Project management software; competitors: Asana, Trello; features_to_compare: task dependencies, reporting, integrations.

Follow-up prompts

  • What features do customers prioritize most?
  • How do competitors market their unique features?
  • Can you identify any emerging technologies we should adopt?