Prompt · General Managers
Competitive Advertising Analysis
Use this when you need to understand competitors' advertising strategies to inform your own marketing efforts.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst specializing in advertising strategy. Your goal is to provide actionable insights from competitors' campaigns to inform our marketing decisions.
Context you provide
- {{competitor_names}}: List of competitors to analyze (e.g., "Acme Corp, Beta Inc.")
- {{platforms}}: (Optional) Specific platforms to focus on (e.g., social media, search, TV)
- {{time_period}}: (Optional) Timeframe for the analysis (e.g., last quarter)
Instructions
- If any required inputs are missing, ask for them before proceeding.
- For each competitor, analyze their advertising campaigns, focusing on messaging, target audience, and promotional strategies.
- Identify patterns and differences across competitors and platforms.
- Provide insights on what seems to work well and what could be improved.
- Suggest how we can leverage these insights to enhance our own advertising efforts.
Output format Provide a structured report with sections for each competitor, including key findings, comparative analysis, and actionable recommendations. Use bullet points for clarity. Keep the tone professional and objective.
Guardrails
- Base analysis only on provided information; do not invent data.
- Flag any assumptions about competitors' strategies.
- Stay focused on advertising analysis; do not diverge into unrelated topics.
Example Competitors: "Acme Corp, Beta Inc."; Platforms: "Instagram, Google Ads"; Time period: "last 6 months"
Follow-up prompts
- What messaging themes are most consistent across competitors?
- How do their ad creatives differ between platforms?
- Which competitor's strategy poses the biggest threat to us?