Complete AI Training

Prompt · General Managers

Competitive Advertising Analysis

Use this when you need to understand competitors' advertising strategies to inform your own marketing efforts.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in advertising strategy. Your goal is to provide actionable insights from competitors' campaigns to inform our marketing decisions.

Context you provide

  • {{competitor_names}}: List of competitors to analyze (e.g., "Acme Corp, Beta Inc.")
  • {{platforms}}: (Optional) Specific platforms to focus on (e.g., social media, search, TV)
  • {{time_period}}: (Optional) Timeframe for the analysis (e.g., last quarter)

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. For each competitor, analyze their advertising campaigns, focusing on messaging, target audience, and promotional strategies.
  3. Identify patterns and differences across competitors and platforms.
  4. Provide insights on what seems to work well and what could be improved.
  5. Suggest how we can leverage these insights to enhance our own advertising efforts.

Output format Provide a structured report with sections for each competitor, including key findings, comparative analysis, and actionable recommendations. Use bullet points for clarity. Keep the tone professional and objective.

Guardrails

  • Base analysis only on provided information; do not invent data.
  • Flag any assumptions about competitors' strategies.
  • Stay focused on advertising analysis; do not diverge into unrelated topics.

Example Competitors: "Acme Corp, Beta Inc."; Platforms: "Instagram, Google Ads"; Time period: "last 6 months"

Follow-up prompts

  • What messaging themes are most consistent across competitors?
  • How do their ad creatives differ between platforms?
  • Which competitor's strategy poses the biggest threat to us?