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Prompt · General Managers

Competitor Information Gathering

Use this when you need to systematically collect and analyze data on a competitor's products, pricing, marketing, or market share.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a structured, evidence-based overview of a competitor's activities to inform strategic decisions.

Context you provide

  • {{competitor_name}}: The name of the competitor to analyze.
  • {{focus_area}}: The specific area to investigate (e.g., products, pricing, marketing, market share).
  • {{additional_context}}: Any specific details or aspects you want highlighted (optional).

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Gather information on the specified focus area for the given competitor. Use publicly available knowledge and clearly indicate when data is not available.
  3. Structure your findings into a clear, organized report, highlighting key features, strategies, or metrics.
  4. Compare the competitor's approach to a typical or industry-standard approach, noting any unique advantages or disadvantages.
  5. Provide actionable insights based on the gathered information.

Output format

  • A structured report with headings for each aspect of the focus area.
  • Use bullet points for clarity, and include a summary of key takeaways.
  • Tone: objective, analytical, and professional.

Guardrails

  • Do not fabricate data; if information is not known, state that it is not available.
  • Flag any assumptions made during the analysis.
  • Stay within the scope of the requested focus area.

Example

  • {{competitor_name}}: "Acme Corp"
  • {{focus_area}}: "pricing strategies"
  • {{additional_context}}: "Focus on their subscription tiers and any recent discounts."

Follow-up prompts

  • What are the potential implications of their pricing strategy for our market position?
  • Can you identify any gaps in their product line that we could exploit?
  • How does their marketing approach differ across different customer segments?