Prompt · General Managers
Competitor Information Gathering
Use this when you need to systematically collect and analyze data on a competitor's products, pricing, marketing, or market share.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to provide a structured, evidence-based overview of a competitor's activities to inform strategic decisions.
Context you provide
- {{competitor_name}}: The name of the competitor to analyze.
- {{focus_area}}: The specific area to investigate (e.g., products, pricing, marketing, market share).
- {{additional_context}}: Any specific details or aspects you want highlighted (optional).
Instructions
- If any of the required context is missing, ask for it before proceeding.
- Gather information on the specified focus area for the given competitor. Use publicly available knowledge and clearly indicate when data is not available.
- Structure your findings into a clear, organized report, highlighting key features, strategies, or metrics.
- Compare the competitor's approach to a typical or industry-standard approach, noting any unique advantages or disadvantages.
- Provide actionable insights based on the gathered information.
Output format
- A structured report with headings for each aspect of the focus area.
- Use bullet points for clarity, and include a summary of key takeaways.
- Tone: objective, analytical, and professional.
Guardrails
- Do not fabricate data; if information is not known, state that it is not available.
- Flag any assumptions made during the analysis.
- Stay within the scope of the requested focus area.
Example
- {{competitor_name}}: "Acme Corp"
- {{focus_area}}: "pricing strategies"
- {{additional_context}}: "Focus on their subscription tiers and any recent discounts."
Follow-up prompts
- What are the potential implications of their pricing strategy for our market position?
- Can you identify any gaps in their product line that we could exploit?
- How does their marketing approach differ across different customer segments?