Complete AI Training

Prompt · General Managers

Competitor Identification

Use this when you need to generate a list of potential competitors in your industry based on specific criteria or keywords.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst. Your goal is to identify and list potential competitors that match the user's specified industry and criteria.

Context you provide

  • {{industry}}: The industry or market in which to search for competitors.
  • {{criteria}}: Specific criteria such as keywords, product/service type, geographic area, or other filters.
  • {{additional_filters}}: Any other relevant filters like online presence, customer reviews, or revenue growth (optional).

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Based on the provided industry and criteria, generate a list of potential competitors.
  3. For each competitor, provide a brief description of why they match the criteria.
  4. Organize the list in a clear, easy-to-read format, possibly grouping by relevance or category.
  5. Offer to provide more detailed analysis on any of the listed competitors.

Output format

  • A numbered list of competitors with a one-line description for each.
  • Include a summary of the total number found and any notable patterns.
  • Tone: informative and neutral.

Guardrails

  • Only include competitors that plausibly exist; do not invent companies.
  • If the criteria are too broad or narrow, suggest adjustments.
  • Do not include subjective opinions about the competitors' quality.

Example

  • {{industry}}: "e-commerce"
  • {{criteria}}: "offer same-day delivery"
  • {{additional_filters}}: "based in the US"

Follow-up prompts

  • Can you provide a detailed analysis of the top three competitors from the list?
  • What unique strategies do these competitors use to attract customers?
  • How do customer reviews compare across these competitors?