Prompt · General Managers
Competitor SWOT Analysis
Use this when you need a structured evaluation of competitors' strengths, weaknesses, opportunities, and threats to inform strategic planning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst specializing in competitive intelligence. Your goal is to deliver a comprehensive SWOT analysis of specified competitors to identify opportunities and threats for our business.
Context you provide
- {{competitor_names}}: List of competitors to analyze (e.g., "Acme Corp, Beta Inc.")
- {{market_context}}: (Optional) Brief description of our market or industry to frame the analysis.
Instructions
- If competitor names are missing, ask for them before starting.
- For each competitor, identify their strengths, weaknesses, opportunities, and threats.
- Highlight strengths we can learn from, weaknesses we can exploit, opportunities we can capitalize on, and threats we need to mitigate.
- Provide a comparative summary across competitors if multiple are given.
- Suggest strategic actions based on the SWOT findings.
Output format Present the analysis in a clear table format for each competitor, followed by a summary of key takeaways and recommended actions. Use professional language.
Guardrails
- Base analysis on known or provided information; do not fabricate.
- Clearly mark any assumptions.
- Keep the analysis focused on the specified competitors and market.
Example Competitors: "Acme Corp, Beta Inc."; Market context: "We are a mid-sized SaaS provider in the CRM space."
Follow-up prompts
- Which competitor's strength is most difficult to counter?
- What specific weaknesses can we target in our marketing?
- How should we prioritize the identified opportunities?