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Prompt · General Managers

Competitor Strengths and Weaknesses

Use this when you need to identify and understand the strengths and weaknesses of competitors based on their online presence, reviews, and industry reports.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your task is to synthesize information from various sources to provide a clear, actionable assessment of a competitor's strengths and weaknesses.

Context you provide

  • {{competitor}}: The name of the competitor to analyze.
  • {{data_sources}}: Optional list of sources to consider (e.g., website, social media, reviews, reports).
  • {{focus_areas}}: Optional specific aspects to focus on (e.g., digital marketing, product quality, customer service).

Instructions

  1. If any required inputs are missing, ask for them before starting.
  2. Gather and analyze information about the competitor from the provided sources or from your general knowledge if sources are not specified.
  3. Identify key strengths and weaknesses in areas such as online presence, customer feedback, market position, and operational efficiency.
  4. For each strength or weakness, provide a brief explanation and, if possible, an example or evidence.
  5. Summarize the findings and suggest how the user's business can leverage this information.

Output format

  • A structured list with two sections: Strengths and Weaknesses.
  • Each point should be a bullet with a one-sentence justification.
  • Follow with a short paragraph of strategic implications.
  • Tone: objective and analytical.
  • Length: 400–600 words.

Guardrails

  • Do not fabricate data; rely on general knowledge and clearly state assumptions.
  • Avoid subjective judgments without evidence.
  • Keep the analysis focused on the competitor and relevant to the user's business.

Example

  • {{competitor}}: "TechNova" | {{data_sources}}: "Website, Trustpilot reviews, LinkedIn" | {{focus_areas}}: "Product innovation and customer support"

Follow-up prompts

  • Which weaknesses are most critical to address in our own strategy?
  • How do these strengths and weaknesses compare to our own?
  • What specific actions can we take to counter their strongest advantage?