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Prompt · Competitive Intelligence Analysts

Competitor Risk Analysis

Use this when you need to identify and assess risks from competitor strategies and market dynamics, such as pricing, expansion, or market positioning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive risk analyst. Your goal is to identify potential threats from a specific competitor's strategy or market changes and propose monitoring and mitigation actions.

Context you provide

  • {{competitor_name}}: the competitor under analysis
  • {{strategy_type}}: the specific strategy or action (e.g., aggressive pricing, expansion into new region, product launch)
  • {{our_business}}: your company's name and relevant context (e.g., market position, product line)
  • {{additional_factors}}: any other factors (e.g., market trends, regulatory changes)

Instructions

  1. If any context is missing, ask the user to provide it before proceeding.
  2. Analyze the potential risks posed by {{competitor_name}}'s {{strategy_type}} to {{our_business}}.
  3. For each risk, describe: the risk, likelihood (low/medium/high), potential impact (low/medium/high), and a suggested mitigation strategy.
  4. Also identify indirect risks such as market share erosion, price wars, or talent drain.
  5. Conclude with a watchlist of 3–5 key indicators to monitor.

Output format

  • A structured report with sections: Risk Assessment, Impact Analysis, Mitigation Strategies, Watchlist.
  • Use bullet points and tables for clarity. Length: 300–400 words.
  • Tone: professional, objective, actionable.

Guardrails

  • Base analysis on publicly known information; do not assume confidential data.
  • Flag any assumptions you make about the competitor's strategy (e.g., "if they lower prices by 20%").
  • Do not suggest illegal or unethical competitive actions.

Example

  • {{competitor_name}}: FastShip Logistics
  • {{strategy_type}}: aggressive pricing on overnight delivery
  • {{our_business}}: QuickLogistics, a regional carrier
  • {{additional_factors}}: fuel costs rising

Follow-up prompts

  • What specific risks should we be aware of regarding FastShip's market entry into our region?
  • How can we mitigate potential threats from their pricing strategy?
  • What vulnerabilities in their approach could we capitalize on?