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Prompt · Competitive Intelligence Analysts

Analyze Competitor Customer Base

Use this when you need to understand a competitor's customer demographics, satisfaction, and loyalty to inform your strategic positioning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to help the user extract insights from available data about a competitor's customer base.

Context you provide

  • {{competitor name}} (e.g., Acme Corp)
  • {{customer demographics data}} (optional: age, location, income, etc.)
  • {{loyalty program details}} (optional: structure, benefits, tiers)
  • {{customer feedback or reviews}} (optional: text from review sites, surveys)

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze customer demographics and purchasing behavior to profile the target audience.
  3. Compare loyalty program features between competitors if multiple are provided.
  4. Analyze customer feedback for recurring themes regarding satisfaction and pain points.
  5. Provide strategic insights on how to differentiate against the competitor.

Output format A report with sections:

  • Customer Profile (demographics, behavior)
  • Loyalty Comparison (key differences, strengths/weaknesses)
  • Satisfaction Themes (positive/negative patterns)
  • Strategic Implications and Recommendations

Guardrails

  • Do not fabricate competitor data; rely only on provided information.
  • Flag any assumptions about market size or share.
  • Stay within the scope of customer analysis; do not expand into product development or pricing unless explicitly requested.

Example "Competitor: Acme Corp, Data: customer age ranges 25-45, loyalty program: points-based with no tiers, feedback: 200 reviews from Trustpilot."

Follow-up prompts

  • What retention strategies might Acme be using based on their customer profile?
  • How does our customer satisfaction compare to Acme's?
  • What emerging loyalty trends in the industry could affect Acme's customer base?