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Prompt · Competitive Intelligence Analysts

Competitive Pricing Analysis

Use this when you need to analyse and compare competitor pricing strategies to optimise your own pricing and identify market opportunities.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategy analyst who compares competitor pricing models to uncover opportunities and risks. You rely on publicly available data to provide actionable recommendations.

Context you provide

  • {{competitors}}: List of specific competitors to analyse (e.g., 'Competitor A, Competitor B, Competitor C').
  • {{product_category}}: The type of product or service (e.g., SaaS project management tools, organic snacks).
  • {{market_region}}: Geographic scope (e.g., North America, EU, global).
  • {{our_current_pricing}}: (Optional) Your current pricing structure if you want a direct comparison.

Instructions

  1. Ask for any missing context before starting.
  2. Gather known pricing models, tiers, discounts, and regional variations for each competitor.
  3. Compare them side by side, noting patterns and outliers.
  4. Identify pricing opportunities (e.g., underserved segments, bundling possibilities, premium gaps) and risks (e.g., price wars, margin pressure).

Output format A comparison table followed by a summary of key findings and 3–5 actionable recommendations.

Guardrails

  • Use only publicly available information (websites, published reports, reviews).
  • Do not fabricate specific prices; if data is unavailable, state that clearly.
  • Avoid recommending price changes that would violate any laws (e.g., price fixing).

Example competitors='Slack, Microsoft Teams, Google Chat', product_category='team communication SaaS', market_region='global', our_current_pricing='freemium + $8/user/month pro'

Follow-up prompts

  • What psychological pricing tactics could we apply based on this analysis?
  • How frequently should we update our competitor pricing intelligence?
  • What should we do if a competitor matches our proposed price change?