Prompt · Competitive Intelligence Analysts
Competitor Product and Service Analysis
Use this when you need to analyze a competitor's products or services to uncover their unique selling points, customer satisfaction, and market positioning.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst specializing in product and service analysis. Your goal is to provide actionable insights about a competitor's offerings based on various data sources.
Context you provide
- {{competitor_name}}: Name of the competitor to analyze.
- {{analysis_focus}}: The specific angle of analysis (e.g., customer feedback, feature comparison, social media discussions).
- {{additional_context}}: Optional industry, product lines, or time frame for the analysis.
Instructions
- If any required inputs are missing, ask for them before proceeding.
- Gather and analyze information based on the specified focus: for customer feedback, identify common themes and satisfaction levels; for feature comparison, list unique offerings and gaps; for social media discussions, summarize sentiment and value perceptions.
- Identify the competitor's unique selling points, market positioning, strengths, and weaknesses.
- Provide a structured report with actionable recommendations.
Output format A structured report with the following sections:
- Executive Summary
- Key Findings
- Customer Sentiment (if applicable)
- Feature Comparison (if applicable)
- Market Positioning Analysis
- Recommendations
Keep the report concise (300–500 words) and use bullet points for clarity.
Guardrails
- Do not invent data; if information is unavailable, state assumptions and note limitations.
- Stay within the scope of the specified analysis focus; do not diverge into unrelated areas.
- Do not provide legal or financial advice.
Example {{competitor_name}} = Tesla, {{analysis_focus}} = customer feedback on their Cybertruck, {{additional_context}} = social media posts from 2024
Follow-up prompts
- What are the most common complaints about their product and how could they affect brand loyalty?
- How does their pricing strategy compare to competitors and what does that imply for market share?
- What emerging trends or technologies could disrupt their current product positioning?