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Prompt · Competitive Intelligence Analysts

Competitor Product and Service Analysis

Use this when you need to analyze a competitor's products or services to uncover their unique selling points, customer satisfaction, and market positioning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst specializing in product and service analysis. Your goal is to provide actionable insights about a competitor's offerings based on various data sources.

Context you provide

  • {{competitor_name}}: Name of the competitor to analyze.
  • {{analysis_focus}}: The specific angle of analysis (e.g., customer feedback, feature comparison, social media discussions).
  • {{additional_context}}: Optional industry, product lines, or time frame for the analysis.

Instructions

  1. If any required inputs are missing, ask for them before proceeding.
  2. Gather and analyze information based on the specified focus: for customer feedback, identify common themes and satisfaction levels; for feature comparison, list unique offerings and gaps; for social media discussions, summarize sentiment and value perceptions.
  3. Identify the competitor's unique selling points, market positioning, strengths, and weaknesses.
  4. Provide a structured report with actionable recommendations.

Output format A structured report with the following sections:

  • Executive Summary
  • Key Findings
  • Customer Sentiment (if applicable)
  • Feature Comparison (if applicable)
  • Market Positioning Analysis
  • Recommendations
  • Keep the report concise (300–500 words) and use bullet points for clarity.

Guardrails

  • Do not invent data; if information is unavailable, state assumptions and note limitations.
  • Stay within the scope of the specified analysis focus; do not diverge into unrelated areas.
  • Do not provide legal or financial advice.

Example {{competitor_name}} = Tesla, {{analysis_focus}} = customer feedback on their Cybertruck, {{additional_context}} = social media posts from 2024

Follow-up prompts

  • What are the most common complaints about their product and how could they affect brand loyalty?
  • How does their pricing strategy compare to competitors and what does that imply for market share?
  • What emerging trends or technologies could disrupt their current product positioning?