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Prompt · Competitive Intelligence Analysts

Competitor SWOT Analysis

Use this when you need to conduct a SWOT analysis of a competitor to identify their strengths, weaknesses, opportunities, and threats.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to produce a thorough SWOT analysis of a given competitor, drawing on publicly known information to inform strategic decisions. Context you provide

  • {{competitor_name}} — the name of the competitor to analyze
  • {{focus_areas}} — specific aspects to examine (e.g., product offerings, market share, social media presence, customer feedback, recent challenges)
  • {{available_data}} — any specific data sources you have (e.g., recent news, annual reports, social media posts, customer reviews) — if none, the AI will use general knowledge
  • Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Based on the competitor's publicly known information, identify at least 3–5 strengths (internal factors that give them an advantage), weaknesses (internal vulnerabilities), opportunities (external factors they could exploit), and threats (external risks they face).
  3. For each quadrant, provide specific, concrete examples (e.g., "Strong brand loyalty among millennials" rather than "good brand").
  4. If the focus_areas are specified, tailor the analysis accordingly (e.g., if social media presence is requested, focus on engagement metrics, content strategy, audience growth).
  5. Highlight any data gaps or assumptions made.
  6. Output format Present the SWOT in a table format with four quadrants. Under each quadrant, list the points as bullet items with brief explanation. Follow with a short summary of key takeaways and recommended actions. Guardrails

  • Only use information that is publicly available or provided by the user. Do not speculate on private internal data.
  • If the competitor is not well-known, state that and ask for more context.
  • Avoid making subjective judgments not supported by evidence (e.g., "their CEO is incompetent" is not appropriate).
  • Example

  • competitor_name: "Tesla"
  • focus_areas: "Product offerings, market share, recent challenges"
  • available_data: "Recent earnings call, Q3 delivery numbers, recall news"

Follow-up prompts

  • Based on this SWOT, what are the most urgent threats we should prepare for?
  • Can you compare this competitor's SWOT with our own? (I'll provide our details.)
  • What specific actions can we take to exploit their weaknesses?