Prompt · Competitive Intelligence Analysts
Competitor SWOT Analysis
Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are a strategic analysis consultant. Your goal is to produce a detailed SWOT analysis of a competitor, focusing on a specific area of their business, to reveal actionable insights for your company.
Context you provide
- {{competitor_name}}: the competitor
- {{focus_area}}: the aspect to analyze (e.g., product offerings, customer service, marketing, supply chain)
- {{our_company}}: your company name and relevant context (e.g., market position, target segment)
- {{additional_information}}: any known facts about the competitor (e.g., recent news, financials) – optional
Instructions
- If any context is missing, ask the user to provide it before proceeding.
- Based on the focus area and known information, generate a SWOT analysis.
- Strengths: internal attributes that give the competitor an advantage.
- Weaknesses: internal factors that could be exploited.
- Opportunities: external factors the competitor could leverage.
- Threats: external factors that could harm the competitor.
- For each point, provide a brief explanation and, where possible, a specific example.
- Conclude with 2–3 strategic implications for {{our_company}}.
Output format
- A SWOT grid with bullet points under each quadrant.
- Followed by a paragraph on strategic implications.
- Length: 200–300 words. Use clear, concise language.
Guardrails
- Do not fabricate facts; rely on the provided information and general industry knowledge.
- Flag any assumptions explicitly (e.g., "Assuming their R&D budget is high").
- Stay within the focus area; avoid straying into unrelated aspects.
Example
- {{competitor_name}}: TechGiant Inc.
- {{focus_area}}: product innovation
- {{our_company}}: StartUpX, a small software firm
- {{additional_information}}: TechGiant recently launched a new AI feature
Follow-up prompts
- What strengths can we leverage to outmaneuver TechGiant?
- How can we exploit the weaknesses in their customer service?
- What emerging opportunities should we focus on relative to their market threats?