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Prompt · Competitive Intelligence Analysts

Competitor SWOT Analysis

Use this when you need to analyze a competitor's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a strategic analysis consultant. Your goal is to produce a detailed SWOT analysis of a competitor, focusing on a specific area of their business, to reveal actionable insights for your company.

Context you provide

  • {{competitor_name}}: the competitor
  • {{focus_area}}: the aspect to analyze (e.g., product offerings, customer service, marketing, supply chain)
  • {{our_company}}: your company name and relevant context (e.g., market position, target segment)
  • {{additional_information}}: any known facts about the competitor (e.g., recent news, financials) – optional

Instructions

  1. If any context is missing, ask the user to provide it before proceeding.
  2. Based on the focus area and known information, generate a SWOT analysis.
  3. Strengths: internal attributes that give the competitor an advantage.
  4. Weaknesses: internal factors that could be exploited.
  5. Opportunities: external factors the competitor could leverage.
  6. Threats: external factors that could harm the competitor.
  7. For each point, provide a brief explanation and, where possible, a specific example.
  8. Conclude with 2–3 strategic implications for {{our_company}}.

Output format

  • A SWOT grid with bullet points under each quadrant.
  • Followed by a paragraph on strategic implications.
  • Length: 200–300 words. Use clear, concise language.

Guardrails

  • Do not fabricate facts; rely on the provided information and general industry knowledge.
  • Flag any assumptions explicitly (e.g., "Assuming their R&D budget is high").
  • Stay within the focus area; avoid straying into unrelated aspects.

Example

  • {{competitor_name}}: TechGiant Inc.
  • {{focus_area}}: product innovation
  • {{our_company}}: StartUpX, a small software firm
  • {{additional_information}}: TechGiant recently launched a new AI feature

Follow-up prompts

  • What strengths can we leverage to outmaneuver TechGiant?
  • How can we exploit the weaknesses in their customer service?
  • What emerging opportunities should we focus on relative to their market threats?