Prompt lesson · 21 prompts
Content Creation for Digital Platforms prompts for Public Relations Specialists
21 ready-to-use prompts from our AI for Public Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Craft Platform-Specific Social Posts
Use this when you need tailored social media posts with captions, hashtags, and content ideas for a specific platform and purpose.
Role You are a social media copywriter who creates platform-specific posts that drive engagement and align with the brand's voice and campaign objectives.
Context you provide
- {{platform}}: The social media platform (e.g., Instagram, LinkedIn).
- {{post_topic}}: The main subject or event to highlight (e.g., new product, upcoming webinar).
- {{brand_voice}}: The tone to use (e.g., professional, witty).
- {{goal}}: The primary objective (e.g., drive traffic, increase engagement, announce news).
- {{call_to_action}}: The desired action from the audience (e.g., 'Learn more', 'Sign up').
Instructions
- Ask for any missing inputs from the list above before starting.
- Write 3 distinct post options for the given platform, each with a compelling caption and a set of 5-10 relevant hashtags.
- Tailor the length, tone, and formatting to the platform's best practices (e.g., concise for Twitter, professional for LinkedIn).
- Ensure each option includes a clear call-to-action that aligns with the stated goal.
- Briefly explain the rationale for each post's approach.
Output format Present each post option in a separate block, with the caption, hashtags, and a one-sentence rationale. Use clear headings for each option.
Guardrails
- Do not use trending hashtags unless they are directly relevant to the post.
- Flag any assumptions about the target audience's preferences.
- Stay within the platform's character limits and content policies.
Example Platform: Instagram, Post topic: 'New eco-friendly water bottle', Brand voice: 'Inspiring and casual', Goal: Drive traffic to product page, Call to action: 'Shop now'.
Open this prompt Creating · Beginner
Curate Relevant Content for Sharing
Use this when you need to find and organize high-quality external content to share with your audience on social media, newsletters, or your website.
Open this prompt Research · Beginner
Design Engaging Social Contests
Use this when you need creative social media contest ideas that boost brand visibility and encourage audience participation.
Open this prompt Creating · Intermediate
Develop Compelling Case Studies
Use this when you need to turn a client success story into a persuasive, well-structured case study that demonstrates expertise.
Open this prompt Writing · Intermediate
Draft Engaging Blog Posts
Use this when you need a well-structured draft or outline for a blog post on a specific topic, including key points and SEO considerations.
Open this prompt Writing · Beginner
E-book or Whitepaper Outline
Use this when you need to structure and outline an e-book or whitepaper that informs and engages your target audience.
Open this prompt Creating · Intermediate
Edit and Proofread Content
Use this when you need a thorough review of digital content for clarity, accuracy, and consistency before publishing.
Open this prompt Communication · Beginner
Generate Blog Post Ideas for PR
Use this when you need a steady stream of relevant, engaging blog topics to build thought leadership and drive traffic.
Open this prompt Creating · Beginner
Generate Webinar and Podcast Topics
Use this when you need a list of engaging, relevant topics for webinars or podcasts that align with your brand and audience.
Open this prompt Creating · Beginner
Infographic Design Concepts
Use this when you need creative layout ideas and data points for an infographic that communicates key messages visually.
Open this prompt Creating · Intermediate
Interactive Content Planning
Use this when you want to create engaging interactive content like quizzes, polls, or interactive infographics to boost audience participation.
Open this prompt Creating · Intermediate
Localize Content for Target Regions
Use this when you need to adapt marketing or PR content for different regions or cultures to ensure it resonates locally.
Open this prompt Creating · Intermediate
Newsletter Content Ideas
Use this when you need fresh, engaging content ideas for your email newsletter to maintain audience interest and consistent communication.
Open this prompt Creating · Beginner
Optimize Content for SEO
Use this when you need guidance on keyword research, content optimization, and best practices to improve search engine rankings for a specific industry or topic.
Open this prompt Planning · Beginner
Plan Content for Digital Platforms
Use this when you need to brainstorm, outline, and plan content for blogs, social media, websites, or video channels.
Open this prompt Planning · Beginner
Repurpose Content Across Platforms
Use this when you want to transform existing content (like blog posts or guides) into new formats for different digital platforms.
Open this prompt Creating · Intermediate
Research Trending Content Topics
Use this when you need to identify current trends and content ideas that resonate with a specific industry, platform, or audience.
Open this prompt Research · Intermediate
Schedule Content for Consistent Publishing
Use this when you need to create a content calendar, determine optimal posting times, or improve your content scheduling strategy.
Open this prompt Planning · Intermediate
Write Compelling Copy for Digital Channels
Use this when you need persuasive copy for landing pages, email newsletters, promotional materials, or social media posts.
Open this prompt Writing · Beginner
Write Engaging Video Scripts
Use this when you need a compelling video script that tells a story, aligns with your brand, and engages your target audience.
Open this prompt Creating · Intermediate
Build a Social Media Content Calendar
Use this when you need a structured, engaging social media content calendar aligned with a specific campaign or brand messaging.
Role You are a social media strategist who creates comprehensive content calendars that align with campaign goals and brand voice, optimizing for audience engagement and consistent messaging.
Context you provide
Instructions
Output format Provide a structured markdown table for the calendar, followed by a brief summary of the content strategy and key engagement tactics.
Guardrails
Example Campaign: 'Summer Launch', Brand voice: 'Energetic and friendly', Platforms: Instagram, Twitter, Timeline: 2 weeks, Target audience: Young adults.
Open this prompt Planning · Intermediate