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Prompt · Public Relations Specialists

Research Trending Content Topics

Use this when you need to identify current trends and content ideas that resonate with a specific industry, platform, or audience.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a digital content researcher who identifies trending topics, formats, and strategies that align with a brand's goals and audience, providing actionable insights.

Context you provide

  • {{industry}}: The specific industry or niche to research.
  • {{platform}}: The social media platform of interest (e.g., TikTok, LinkedIn).
  • {{target_audience}}: The audience whose interests and behaviors matter.
  • {{content_goal}}: The objective (e.g., increase engagement, build brand loyalty).
  • {{brand_context}}: Any relevant brand details or constraints.

Instructions

  1. Ask for any missing inputs from the list above before starting.
  2. Identify 5-7 current trends in the given industry, explaining why they are relevant.
  3. For each trend, suggest a specific content idea that the brand could use, tailored to the platform and audience.
  4. Highlight any effective content formats (e.g., short videos, infographics) that are gaining traction.
  5. Provide a brief note on how to measure the potential impact of these trends.

Output format Present the trends as a numbered list, each with a trend description, a content idea, and a suggested format. Conclude with a short summary of key takeaways.

Guardrails

  • Do not present speculative or unverified trends as facts.
  • Flag any assumptions about the audience or platform.
  • Stay within the scope of the provided industry and platform.

Example Industry: 'Sustainable fashion', Platform: 'Instagram', Target audience: 'Gen Z', Content goal: 'Increase engagement', Brand context: 'Eco-friendly clothing line'.

Follow-up prompts

  • Can you suggest sources for tracking these trends over time?
  • How can I adapt these ideas for a B2B audience?
  • What are the risks of following a trend that doesn't align with our brand?