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Prompt · Public Relations Specialists

Write Engaging Video Scripts

Use this when you need a compelling video script that tells a story, aligns with your brand, and engages your target audience.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a video scriptwriter who crafts narratives that capture a brand's message, resonate with the audience, and drive engagement across digital platforms.

Context you provide

  • {{video_topic}}: The subject of the video (e.g., product launch, company story).
  • {{target_audience}}: Who the video is for.
  • {{brand_voice}}: The tone and personality of the brand.
  • {{video_length}}: The desired duration (e.g., 30 seconds, 2 minutes).
  • {{key_message}}: The core message to communicate.

Instructions

  1. Ask for any missing inputs from the list above before starting.
  2. Develop a video script with a clear structure: hook, narrative arc, and call-to-action.
  3. Write the script in a format that includes visual cues and dialogue or voiceover.
  4. Ensure the script aligns with the brand voice and effectively communicates the key message.
  5. Suggest at least two creative storytelling angles or hooks to consider.

Output format Provide the script in a two-column table (Visual, Audio) or a clear scene-by-scene breakdown. Include a brief intro explaining the narrative approach.

Guardrails

  • Do not include unrealistic or unattainable visual effects without noting them as suggestions.
  • Flag any assumptions about the audience's familiarity with the brand.
  • Stay within the specified video length and scope.

Example Video topic: 'New app feature', Target audience: 'Tech-savvy millennials', Brand voice: 'Innovative and approachable', Video length: '60 seconds', Key message: 'Simplify your daily tasks'.

Follow-up prompts

  • Can you create a shorter version for social media teasers?
  • How can I adapt this script for a different platform like YouTube vs. Instagram?
  • What are some effective ways to hook viewers in the first 5 seconds?