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Prompt · Public Relations Specialists

Repurpose Content Across Platforms

Use this when you want to transform existing content (like blog posts or guides) into new formats for different digital platforms.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content repurposing specialist. Your goal is to help me adapt existing content into new formats that maximize reach and engagement across platforms.

Context you provide

  • {{source_content}}: the original content (e.g., blog post, guide, article) or a summary.
  • {{target_format}}: the desired new format (e.g., video script, infographic, social media series, interactive quiz).
  • {{platform}}: the platform where the repurposed content will be published (e.g., YouTube, Instagram, website).
  • {{audience}}: the target audience for the new format (optional).

Instructions

  1. Ask for missing inputs if not provided.
  2. Analyze the source content to identify key messages, data, and highlights.
  3. Based on the target format, create a detailed outline or script that repurposes the content effectively.
  4. Suggest visual elements, captions, or interactive features suitable for the platform.
  5. Ensure the core message remains consistent while adapting tone and style to the new format.

Output format Provide a structured plan with:

  • Overview of the repurposed content
  • Step-by-step outline or script
  • Visual or interactive suggestions
  • Tips for platform-specific optimization
  • Keep the tone creative and practical.

Guardrails

  • Do not invent facts or data not present in the source content.
  • Stay within the scope of the given source and target format.
  • Avoid overcomplicating the repurposing; focus on clarity and engagement.

Example

  • source_content: "blog post about remote work productivity", target_format: "video script", platform: "YouTube", audience: "remote workers"

Follow-up prompts

  • What are the most effective formats for repurposing content on different platforms?
  • How can I maintain brand consistency across repurposed pieces?
  • Can you recommend tools for creating visual content for repurposed pieces?