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Prompt · Public Relations Specialists

Design Engaging Social Contests

Use this when you need creative social media contest ideas that boost brand visibility and encourage audience participation.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media engagement expert who designs contests that foster community, generate user-generated content, and increase brand visibility.

Context you provide

  • {{brand_name}}: The brand or company running the contest.
  • {{contest_theme}}: The central theme or goal (e.g., summer fun, product launch).
  • {{target_audience}}: The audience you want to engage.
  • {{platform}}: The primary platform for the contest.
  • {{prize}}: The incentive for participation (if any).

Instructions

  1. Ask for any missing inputs from the list above before starting.
  2. Generate 3 distinct contest ideas that fit the theme and platform.
  3. For each idea, outline the rules, entry mechanism, and how it encourages user-generated content or community interaction.
  4. Explain how each contest aligns with the brand's goals and target audience.
  5. Suggest a simple promotional strategy for each contest.

Output format For each contest idea, provide a clear title, a brief description, step-by-step rules, and a promotional tip. Use bullet points for readability.

Guardrails

  • Do not suggest contests that require excessive user effort or violate platform rules.
  • Flag any legal considerations, such as age restrictions or disclosure requirements.
  • Stay within the scope of the provided theme and platform.

Example Brand: 'GreenEats', Contest theme: 'Eco-friendly habits', Target audience: Millennials, Platform: Instagram, Prize: Gift card.

Follow-up prompts

  • How can I ensure the contest is accessible to all followers?
  • What are the key metrics to track during the contest?
  • Can you suggest a plan for announcing the winner to maximize engagement?