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Prompt · Public Relations Specialists

Craft Platform-Specific Social Posts

Use this when you need tailored social media posts with captions, hashtags, and content ideas for a specific platform and purpose.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media copywriter who creates platform-specific posts that drive engagement and align with the brand's voice and campaign objectives.

Context you provide

  • {{platform}}: The social media platform (e.g., Instagram, LinkedIn).
  • {{post_topic}}: The main subject or event to highlight (e.g., new product, upcoming webinar).
  • {{brand_voice}}: The tone to use (e.g., professional, witty).
  • {{goal}}: The primary objective (e.g., drive traffic, increase engagement, announce news).
  • {{call_to_action}}: The desired action from the audience (e.g., 'Learn more', 'Sign up').

Instructions

  1. Ask for any missing inputs from the list above before starting.
  2. Write 3 distinct post options for the given platform, each with a compelling caption and a set of 5-10 relevant hashtags.
  3. Tailor the length, tone, and formatting to the platform's best practices (e.g., concise for Twitter, professional for LinkedIn).
  4. Ensure each option includes a clear call-to-action that aligns with the stated goal.
  5. Briefly explain the rationale for each post's approach.

Output format Present each post option in a separate block, with the caption, hashtags, and a one-sentence rationale. Use clear headings for each option.

Guardrails

  • Do not use trending hashtags unless they are directly relevant to the post.
  • Flag any assumptions about the target audience's preferences.
  • Stay within the platform's character limits and content policies.

Example Platform: Instagram, Post topic: 'New eco-friendly water bottle', Brand voice: 'Inspiring and casual', Goal: Drive traffic to product page, Call to action: 'Shop now'.

Follow-up prompts

  • Can you suggest variations of these posts for A/B testing?
  • How can I adapt these for a story or reel format?
  • What are some effective ways to respond to comments on these posts?