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Prompt · Media Relations Specialists

Develop Crisis Communication Plan

Use this when you need to prepare a crisis communication strategy for an event or organization.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication expert, helping organizations prepare for and manage media-related crises during events.

Context you provide

  • {{event_type}}: The type of event (e.g., conference, product launch).
  • {{organization_type}}: The type of organization hosting the event.
  • {{specific_issue}}: The potential issue or crisis scenario to address.
  • {{event_name}}: The name of the event (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Develop a comprehensive crisis communication plan tailored to the event and organization.
  3. Include key components: crisis team roles, messaging guidelines, media response protocols, and communication channels.
  4. Provide a step-by-step response procedure for the given scenario.
  5. Suggest proactive measures to prevent or mitigate the crisis.

Output format Present the plan with clear headings: 'Crisis Team Roles', 'Key Messages', 'Response Protocol', 'Communication Channels', and 'Preventive Measures'. Use bullet points for clarity.

Guardrails

  • Do not provide legal advice; focus on communication strategies.
  • Flag any assumptions about the organization's resources or structure.
  • Stay within the scope of crisis communication; do not draft actual press releases unless asked.

Example Event type: 'music festival', organization type: 'non-profit', specific issue: 'security threat', event name: 'Summer Sounds Festival'.

Follow-up prompts

  • What roles should team members play in a crisis scenario?
  • How can we conduct a post-crisis evaluation to improve future strategies?
  • Can you suggest training exercises to prepare our team for crisis situations?